Bilibili, a publicly owned company headquartered in China, was founded in 2009. The company, which focuses on software development, employs approximately 2,290 individuals and reported $4.2B in revenue as of 2025. Functioning as a video sharing and live streaming platform, Bilibili serves the Z Generation and Generation Alpha youth cultures in China. Originally a community focused on anime, comics, and games (ACG), the platform has diversified to feature professional user-generated content (PUGC) across lifestyle, technology, entertainment, and education categories. A technical feature of the platform is the "bullet chat" (danmu) system, a real-time commentary overlay designed for social interaction among viewers. Supported by tech entities such as Tencent and Alibaba, the company operates a monetization model including mobile gaming, premium subscriptions, live broadcasting services, and e-commerce. Bilibili invests in original animation production, documentary filmmaking, and the hosting of offline events to support the creator economy.
On July 6, Bilibili reported an adjusted net income of 0.236 billion yuan for Q3 2024, a significant improvement from a net loss of 0.863 billion yuan in the same period last year. The company's total net revenue for the quarter reached 7.306 billion yuan, increasing by 26% year-over-year. Earlier, on July 2, Bilibili announced its annual subculture festival, Bilibili World, which will be held from July 10 to 12 at the National Exhibition and Convention Center in Shanghai. Previously, on June 24, Bilibili's board of directors authorized a new share repurchase program for up to $300 million of its Class Z ordinary shares and/or ADSs, effective for the next 24 months and funded by its existing cash balance. This followed the June 22 announcement that Bilibili will globally publish "Mistbound," the first digital collectible card game set in the Guild Wars universe, for Android and iOS, developed by NC and officially licensed by ArenaNet.
Bilibili offers products in the media and telecoms services industry. Bilibili's product portfolio comprises of consumer gaming, search, social, and retail media and other media.
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Bilibili's revenues were $4.2B in 2025. Caretta Research has split Bilibili's revenue into 4 different product categories, the largest of which is social media subscription, which represents 25% of Bilibili's revenue.
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Bilibili currently holds 11 broadcasting rights for sports competitions including basketball, climbing, soccer | association football, motorsports and baseball.
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