Bilibili, a publicly owned company headquartered in China, was founded in 2009. The company, which focuses on software development, employs approximately 2,290 individuals and reported $4.2B in revenue as of 2025. Functioning as a video sharing and live streaming platform, Bilibili serves the Z Generation and Generation Alpha youth cultures in China. Originally a community focused on anime, comics, and games (ACG), the platform has diversified to feature professional user-generated content (PUGC) across lifestyle, technology, entertainment, and education categories. A technical feature of the platform is the "bullet chat" (danmu) system, a real-time commentary overlay designed for social interaction among viewers. Supported by tech entities such as Tencent and Alibaba, the company operates a monetization model including mobile gaming, premium subscriptions, live broadcasting services, and e-commerce. Bilibili invests in original animation production, documentary filmmaking, and the hosting of offline events to support the creator economy.

2025 Revenue

Founded

2009

Headcount

8,088

Headquarters

China

Primary Segment

Search, social, and retail media

Ownership

Publicly Owned

News Summary:

Bilibili reported an adjusted net income of 0.236 billion yuan for the third quarter of 2024, a significant turnaround from a net loss of 0.863 billion yuan in the same period last year, with total net revenue reaching 7.306 billion yuan, a 26% year-on-year increase. Previously, on September 30, Bilibili's Index LLM team open-sourced the multilingual translation model family, Index-Translate. Built on Qwen3.5, the model supports 150 languages, offering capabilities for subtitle dubbing, syllable-controlled, and long-document translation, with 2B/9B/35B-A3B text model weights available on Hugging Face and ModelScope. This followed K-Pop group RESCENE's celebration on September 29, receiving Bilibili’s “UP Creator Fan Achievement Award: 100000 Followers Medal” with an unboxing livestream featuring all five members on their official Bilibili account. Earlier, on September 25, Bilibili published a circular and notice for an Extraordinary General Meeting (EGM) scheduled for October 28, 2026, where shareholders will vote on proposed items. The company also furnished its interim report for the first six months of the fiscal year ending December 31, 2026, with U.S. and Hong Kong regulators on September 24.

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Bilibili offers products in the media and telecoms services industry. Bilibili's product portfolio comprises of search, social, and retail media, consumer gaming and other media.
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Bilibili's revenues were $4.2B in 2025. Caretta Research has split Bilibili's revenue into 4 different product categories, the largest of which is social media advertising, which represents 25% of Bilibili's revenue.
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Examples of Bilibili's suppliers include IMG and Vobile.

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Bilibili currently holds 11 broadcasting rights for sports competitions including baseball, climbing, soccer | association football, motorsports and basketball.

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