Xiaohongshu, a privately owned company headquartered in China, was founded in 2013 and operates with approximately 2,300 employees. The company reported $4.8B in revenue as of 2024. Functioning as a social media and e-commerce platform, it specializes in search, social, and retail media.

2024 Revenue

Founded

2013

Headcount

2,293

Headquarters

China

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

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Xiaohongshu offers products in the media and telecoms services industry. Xiaohongshu's product portfolio comprises of search, social, and retail media.
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Xiaohongshu's revenues were over $1B in 2024. All the revenue comes from social media advertising.
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Xiaohongshu currently holds broadcasting rights for sports competitions including motorsports.

Example Sports Rights Suppliers

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