Xiaohongshu, a privately owned company headquartered in China, was founded in 2013 and employs approximately 2,300 individuals. The company reported $4.8B in revenue as of 2024. Operating as a social media and e-commerce platform, Xiaohongshu specializes in search, social, and retail media.
On August 21, 2026, the "Cheers from the Origin" campaign officially launched, expanding Carlsberg Asia's partnership with Xiaohongshu. This followed an announcement on August 20 that Carlsberg Asia was deepening its collaboration with Xiaohongshu, China's social commerce platform, through the same digital campaign. The initiative seeks to connect social engagement with online-to-offline (O2O) activity across key Asian markets, including Hong Kong, China, Singapore, Malaysia, and Vietnam, targeting Chinese-speaking and digitally savvy consumers. Previously, on August 4, a report from the South China Morning Post indicated that Xiaohongshu, identified as a Chinese social media giant, might build a 600MW data center campus in Inner Mongolia. An individual familiar with the project estimated a budget of approximately 15 billion yuan ($2.2 billion), excluding semiconductor costs, with a potential location in or near Ulanqab.
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Xiaohongshu offers products in the media and telecoms services industry. Xiaohongshu's product portfolio comprises of search, social, and retail media.
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Xiaohongshu's revenues were over $1B in 2024. All the revenue comes from social media advertising.
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