Xiaohongshu
Xiaohongshu is a privately owned Chinese social media and e-commerce platform founded in 2013. Headquartered in China, the company employs approximately 2300 people. Its primary business involves technology, information, and internet services, facilitating both social interaction and online transactions.

Revenue

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Founded

2013

Headcount

2,293

Headquarters

China

Primary Segment

Technology, Information and Internet

Ownership

Privately Owned
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Xiaohongshu currently holds broadcasting rights for sports competitions including motorsports.

Example Sports Rights Suppliers

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Analyst insight reports

Channel hopping: a hybrid approach to TV distribution
The rise of super-apps
Understanding European sports broadcasting
What Paris 2024 means for live sports in 2025
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