Blockthrough

Blockthrough, a privately owned company headquartered in Canada, was founded in 2015 and employs approximately 50 individuals. The company specializes in RTB and programmatic solutions, assisting publishers in generating incremental revenue by delivering lighter, non-disruptive ads to ad-filtering users. Its technology functions as an ad-filtering monetization solution used among the US Comscore-100 and integrates into a publisher's existing ad stack. This solution scans ad creatives for compliance with the Acceptable Ads Standard, which unlocks this audience and generates additional revenue while respecting user choice. Blockthrough's customers include brands such as 9gag, AccuWeather, Freestar, Raptive, Healthline, and Future plc. The company's technology powers over 13,000 sites globally, monetizing more than 4.5 billion pageviews each month.