Blockthrough

Blockthrough, a privately owned company headquartered in Canada, was founded in 2015 and employs approximately 50 individuals. The company provides an ad-filtering monetization solution designed to help publishers generate incremental revenue by delivering lighter, non-disruptive ads to ad-filtering users. Its technology integrates into a publisher's existing ad stack, scanning ad creatives for compliance with the Acceptable Ads Standard to monetize this audience while respecting user choice. Blockthrough's solutions are utilized by publishers, including those among the US Comscore-100 and brands such as 9gag, AccuWeather, Freestar, Raptive, Healthline, and Future plc. The technology powers over 13,000 sites globally, monetizing more than 4.5 billion pageviews each month and serving approximately 350 million ad-filtering users.