New Tradition

New Tradition, a privately owned company headquartered in the United States, was founded in 2010 and operates with approximately 70 employees. The company specializes in RTB and programmatic solutions as an Out-of-Home media vendor. As a Blackstone portfolio company, it focuses on inventory across the country, targeting consumers while they are on the go, in the areas they live, work, and play. New Tradition works with brands and agencies, delivering campaigns utilizing large format and landmark media.