New Tradition

New Tradition, a Blackstone portfolio company, is a privately owned company headquartered in the US. Founded in 2010, the company employs approximately 70 individuals. New Tradition operates as an Out-of-Home media vendor, specializing in inventory across the country. The company focuses on targeting consumers with advertising content in public spaces, aiming to engage audiences while they are on the go. It collaborates with brands and agencies to deliver campaigns utilizing large format and landmark media.