MediaAlpha

MediaAlpha is a publicly owned company headquartered in the US. Founded in 2011, it employs approximately 140 individuals and reported $1.1B in revenue as of 2025. The company specializes in RTB and programmatic solutions. It leverages technology and data science for customer acquisition, with solutions focused on reaching consumers within high-consideration categories, including property & casualty insurance, health and life insurance, personal finance, travel, and education. These efforts are designed to generate demand or maximize value from existing shoppers by optimizing consumer interactions.