MediaAlpha, publicly owned and headquartered in the US, was founded in 2011, employs approximately 140 individuals, and reported $1.1B in revenue as of 2025. The company specializes in RTB and programmatic solutions, utilizing technology and data science to help businesses optimize customer acquisition efforts for consumers shopping within high-consideration categories such as property & casualty insurance, health and life insurance, personal finance, travel, and education. Its solutions are designed to generate demand and maximize the value of every consumer interaction.
On September 9, 2026, MediaAlpha entered into an Assignment, Assumption, and Termination Agreement to purchase Parallaxes Mars entities’ interest in its Tax Receivables Agreement for $12.0 million in cash, representing a 47% discount to the estimated $22.7 million value of those liabilities as of June 30, 2026. Previously, on September 2, 2026, MediaAlpha’s board approved the appointment of Tigran Sinanyan as chief financial officer and treasurer, effective October 1, 2026. Sinanyan, formerly the Senior Vice President of Finance, will receive a new employment agreement that includes a $475,000 base salary, performance-based bonuses, equity awards, and defined severance protections.
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