MediaAlpha

MediaAlpha, a publicly owned company headquartered in the US, was founded in 2011, operates with approximately 140 employees, and reported $1.1B in revenue as of 2025. The company specializes in RTB and programmatic solutions, utilizing technology and data science to help businesses optimize their customer acquisition efforts. Its customer acquisition solutions are designed to reach consumers shopping within high-consideration categories such as property & casualty insurance, health and life insurance, personal finance, travel, and education. MediaAlpha assists in generating demand and maximizing the value of consumer interactions.