MediaAlpha

MediaAlpha, a publicly owned company founded in 2011 and headquartered in the US, employs approximately 140 people. The company's primary business is real-time bidding (RTB) and programmatic advertising solutions. Using technology and data science, MediaAlpha assists businesses in improving their customer acquisition strategies, particularly within high-consideration sectors like insurance, finance, travel, and education. In 2024, the company's revenue was less than $1 billion.