Brown Bag Films, a privately owned company headquartered in Ireland, operates as a tier 2 media tech buyer. Founded in 1994, the company employs approximately 680 individuals and reported $42.4M in revenue as of 2025. It functions as the primary animation production division of 9 Story Media Group, which acquired Brown Bag Films in 2015 and was subsequently acquired by Scholastic Corporation in 2024. The studio specializes in animation and post-production, managing multi-territory studio networks across Dublin, Toronto, New York, and Bali. It produces computer-animated (CGI) and 2D children's television programming, with notable properties including Doc McStuffins, The Octonauts, Peter Rabbit, and Vampirina.
On June 23, 2026, Brown Bag Films launched Bad Pencil Animation, a new label dedicated to service work for prime-time animated content across genres including comedy, horror, drama, and action for older audiences. This initiative expands Brown Bag Films' global studio offering beyond its preschool roots, utilizing its studios in Dublin, Toronto, and Bali. The Emmy-winning producer, known for shows such as *Doc McStuffins* and *Daniel Tiger's Neighborhood*, initially announced the formation of Bad Pencil Animation on June 22, 2026, at the Annecy Animation Festival, signaling the company's intent to focus on adult animated series and films.
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Brown Bag Films offers products in the media and telecoms services industry. Brown Bag Films's product portfolio comprises of entertainment content rights.
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Brown Bag Films's revenues were less than $50M in 2025. All the revenue comes from entertainment rights and distribution.
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