Brown Bag Films, a privately owned company headquartered in Ireland, operates as a tier 2 media tech buyer. Founded in 1994, the company employs approximately 680 individuals and reported $42.4M in revenue as of 2025. It functions as the primary animation production division of 9 Story Media Group, which acquired Brown Bag Films in 2015 and was subsequently acquired by Scholastic Corporation in 2024. The studio specializes in animation and post-production, managing multi-territory studio networks across Dublin, Toronto, New York, and Bali. It produces computer-animated (CGI) and 2D children's television programming, with notable properties including Doc McStuffins, The Octonauts, Peter Rabbit, and Vampirina.
On June 22, 2026, Brown Bag Films launched Bad Pencil Animation at the Annecy Animation Festival, establishing a new label to focus on adult animated series and films. This move marks a strategic expansion for the Emmy-winning studio, which is widely recognized for its preschool shows, including *Daniel Tiger‘s Neighborhood*, *Doc McStuffins*, and *Bing*. Previously, on May 7, 2026, Brown Bag Films animated two new preschool series for PBS Kids, *Super Why’s Comic Book Adventures* and *Clifford the Big Red Dog*, with both productions handled by 9 Story Media Group.
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Brown Bag Films offers products in the media and telecoms services industry. Brown Bag Films's product portfolio comprises of entertainment content rights.
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Brown Bag Films's revenues were less than $50M in 2025. All the revenue comes from entertainment rights and distribution.
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