Brown Bag Films, a privately owned company headquartered in Ireland, operates as a tier 2 media tech buyer. Founded in 1994, the company employs approximately 680 individuals and reported $42.4M in revenue as of 2025. It functions as the primary animation production division of 9 Story Media Group, which acquired Brown Bag Films in 2015 and was subsequently acquired by Scholastic Corporation in 2024. The studio specializes in animation and post-production, managing multi-territory studio networks across Dublin, Toronto, New York, and Bali. It produces computer-animated (CGI) and 2D children's television programming, with notable properties including Doc McStuffins, The Octonauts, Peter Rabbit, and Vampirina.
Brown Bag Films' "Rosie’s Rules" won the Imagen Award for Best Youth Programming on August 26, 2026, recognizing excellence and authentic portrayals of the Latino community. Previously, on June 23, 2026, the company launched Bad Pencil Animation, a new label dedicated to service work for prime-time animated content, including comedy, horror, drama, and action genres for older audiences. This initiative expands Brown Bag Films’ global studio offering beyond its traditional preschool roots, leveraging its studios in Dublin, Toronto, and Bali. The company announced the Bad Pencil Animation label on June 22, 2026, at the Annecy Animation Festival, signaling its entry into the adult animation market.
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Brown Bag Films offers products in the media and telecoms services industry. Brown Bag Films's product portfolio comprises of entertainment content rights.
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Brown Bag Films's revenues were less than $50M in 2025. All the revenue comes from entertainment rights and distribution.
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