EE, also known as Everything Everywhere, T-Mobile UK, Orange UK, and BT Consumer, is a privately owned telecommunications company headquartered in the UK, operating as a subsidiary of BT Group. Founded in 2010, the company employs approximately 9,410 individuals and reported $12.4 billion in revenue as of 2024. The company specializes in delivering mobile and fixed communications services to consumers in the UK.
On April 23, 2026, EE TV research revealed that Britons spend over 28 hours annually "doombrowsing" for content, referring to time lost searching for something to watch. Earlier in the month, on April 9, EE published research indicating that TV viewing and sofa habits significantly impact shared viewing experiences, with 43% of Britons identifying TV time as their favorite part of the day. This research followed EE TV's March 31 launch as the UK’s first pay-TV service to introduce conversational AI-powered search. This feature allows viewers to search by mood, theme, plot, or even a favorite line by speaking into their remote, and the service also introduced a "Mood Matcher" feature.
EE offers 4 products in the media and telecoms services industry. EE's product portfolio comprises of media and TV services, consumer electronics and telecoms.
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EE's revenues were over $1B in 2024. Caretta Research has split EE's revenue into 4 different product categories, the largest of which is consumer broadband. For full access to EE's revenue breakdown subscribe to Caretta Portal.
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