Epom

Epom

http://www.epom.com
https://www.linkedin.com/company/epom/

Epom, a privately owned company headquartered in Ukraine, was founded in 2011 and operates with approximately 90 employees. The company provides advertising services, specializing as an ad-tech provider focused on programmatic advertising solutions.

Revenue

Founded

2011

Headcount

83

Headquarters

Ukraine

Primary Segment

RTB and programmatic

Ownership

Privately Owned

News Summary:

On June 23, 2026, Epom released Epom DSP 8.6, which introduces features designed to streamline programmatic operations by eliminating repeated manual steps such as drawing custom targeting zones, automating VAT, and cloning user roles.

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Epom offers 2 products in the ad tech and services industry. Epom's product portfolio comprises of RTB and programmatic.

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Epom's revenues were less than $25M in 2024. Caretta Research has split Epom's revenue into 2 different product categories, the largest of which is demand side platform (DSP). For full access to Epom's revenue breakdown subscribe to Caretta Portal.

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Jul

7th

2026

03:45

Emerging Tech, B2B Tag, Marketing and Promotional Activities, Operational Performance

Ad Inventory Management Guide for Publishers: Best Practices

Every time an advertiser pays to appear on your site, your ad network or SSP takes a cut before the money reaches you. You have probably done the math and felt the obvious pull: sell space directly, keep the margin, and stop paying the middlemen fee.

Jul

6th

2026

03:45

DSP Mobile Advertising: What to Check Before You Launch

You have probably noticed that Meta CPMs are currently rising, mobile audiences are becoming more expensive to reach, and scaling campaigns only through Google and Meta is getting increasingly difficult. Analysis of Epom's 2026 data shows that Meta and Google CPMs have increased by 13–20% year over year, partly driven by the growing adoption of automated campaign types such as Advantage+ and Performance Max.

Jul

2nd

2026

03:45

Attribution Modelling: How to Use It for Better Ad ROI

At some point, you cut a channel that wasn't converting. You made that call based on your attribution data: conversion rates were noticeably lower than for the rest of your campaigns. While this looks justifiable from the first glance, here is the rub: not all attribution methods track the decisive moments in your customer journey.

Jun

26th

2026

01:00

10+ Best Video Advertising Platforms to Master Spend & Amplify Reach

StackAdapt is a leading self-serve programmatic advertising platform that specializes in multi-channel video execution across CTV, desktop, and mobile devices. It offers you a highly intuitive interface that simplifies the complexity of real-time bidding while providing deep access to premium video inventory.

Jun

24th

2026

03:45

Ad Frequency Best Practices: A Guide for DSP Buyers in 2026

Think of a brand you have stopped liking for no clear reason. There is a fair chance you saw its ad too many times over a short stretch until the association turned negative. That reaction has a name.

Jun

23rd

2026

03:45

Epom DSP 8.6: Draw Custom Targeting Zones, Automate VAT, and Clone User Roles

Programmatic work is full of small, repeated manual steps like reusing a region you already mapped elsewhere, correcting a tax line, rebuilding a permission set from scratch. Epom DSP 8.6 removes a batch of them. This release is about precision with less busywork.

Jun

11th

2026

03:45

The Trade Desk Alternatives in 2026: 7 DSPs Compared

The Trade Desk is the “one DSP to rule them all” of the independent open internet. Yet, it comes with a price tag of a 100K–1M+ quarterly minimum spend and a demand for a whole “fellowship of the AdOps” to run it.

Jun

10th

2026

03:45

7 Best SmartyAds Alternatives for Advertisers in 2026

SmartyAds DSP has long been a go-to starting point for mid-market advertisers testing the programmatic waters. It is accessible, it requires minimal financial commitment to spin up, and historically, it offered a white-label tier for agencies.

Jun

5th

2026

03:45

Emerging Tech, B2B Tag

How to Set Up Your First Programmatic Campaign in 3 Steps

Meta or Google Ads is the usual gateway to advertising. Then, as your business grows, you see that your inventory is locked inside the platform, and you have no control over CPMs or placement of your ads.

May

21st

2026

03:45

Emerging Tech, B2B Tag

What Is a Self-Serve DSP? Practical Guide for Advertisers

You open a campaign report. Impressions: 847,000. Clicks: 4,200. Spend: $10,000. Everything looks fine until a client asks: Which sites ran the ads? You have no answer. Not because the platform hid the data. Because you did not know to look for it.

May

20th

2026

03:45

Emerging Tech, B2B Tag

Self-Serve Advertising Technology: The Practical Guide

"Half the money I spend on advertising is wasted. The trouble is, I don't know which half." John Wanamaker said that in the 1800s. More than two centuries later, the number of teams that could say the same thing about their programmatic campaigns would surprise you.

May

18th

2026

03:45

Best Advertising Platforms in 2026: How to Choose the Right One for Your Goals

At some point, every serious advertiser asks the same question: If the campaign is working, why is revenue flat? The answer is almost never the audience. It's almost always who's doing the measuring. Picture this. A performance agency runs a Black Friday campaign across two major walled garden platforms.

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