Epom, a privately owned Ukrainian ad-tech company founded in 2011, provides real-time bidding (RTB) and programmatic advertising solutions. As of 2023, the company employs approximately 90 people and generates annual revenue of less than $25 million.
Epom announced new integrations to improve advertising results. A separate announcement detailed the release of Epom WL DSP 7.1, which features audience-first targeting. In this update, audiences are now separate entities, with targeting set at the audience level rather than the campaign level. Each audience can be linked to multiple campaigns. Additionally, Epom highlighted the use of HTML5 technology for creating rich media ads, citing a study indicating these ads deliver 267% higher click-through rates than standard banners. The company also noted the growth of video advertising and the role of VAST technology.
Epom offers 2 products in the ad tech industry. Epom's product portfolio comprises of RTB and programmatic.
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Epom's revenues were less than $25M in 2023. Caretta Research has split Epom's revenue into 2 different product categories, the largest of which is demand side platform (DSP). For full access to Epom's revenue breakdown subscribe to Caretta Portal.
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