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Epom
http://www.epom.com
https://www.linkedin.com/company/epom/
Epom, a privately owned company headquartered in Ukraine, was founded in 2011 and operates with approximately 90 employees. The company provides advertising services, specializing as an ad-tech provider focused on programmatic advertising solutions.
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Founded
2011
Headcount
83
Headquarters
Ukraine
Primary Segment
RTB and programmatic
Ownership
Privately Owned
News Summary:
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Epom offers 2 products in the ad tech and services industry. Epom's product portfolio comprises of RTB and programmatic.
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Epom's revenues were less than $25M in 2023. Caretta Research has split Epom's revenue into 2 different product categories.
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Feb
23rd
2026
02:30
Emerging Tech
What Is Ad Discrepancy and How to Minimize It in Ad Delivery [+Checklist]
There is already so much to memorize in programmatic advertising: from RTB and waterfalls to pricing models and optimization techniques. Still, even with all the mightiness of the automated ad campaigns, we still have to double-check the analytics because of the digital advertising discrepancies.
Epom
Feb
20th
2026
03:45
Emerging Tech, B2B Tag
Omnichannel DSP: What It Is, How It Works, and When You Need One
In today’s world, people switch devices many times a day. According to the DIGITAL 2025 report, 96.3% of respondents access the web through a mobile phone, but 61.5% also use a laptop or desktop, and 31.7% use connected TV.
Epom
Feb
18th
2026
03:50
Emerging Tech
Top 35 Digital Advertising Blogs About Ad Tech and Programmatic
Ad tech evolves faster than humanity. New programmatic platforms arrive in no time. Existing ones launch upgrade after upgrade, trying to keep up with rising trends. The process never stops, so how do you catch up with the machines? Read digital advertising blogs.
Epom
Feb
5th
2026
03:50
Emerging Tech
Contextual Targeting: A Simple Way To Make Ads Hyper Relevant
For publishers, contextual alignment can raise the value of ad space and reduce wasted impressions by keeping ads relevant to the content users are actually consuming. For advertisers, it’s a cleaner way to control where ads show up, avoid mismatched placements, and focus ad spend on inventory that’s more likely to perform, especially as privacy changes limit traditional targeting.
Epom
Feb
3rd
2026
03:45
B2B Tag
Media Buying Strategy: The Most Comprehensive Playbook for Agencies in 2026
It’s a tough time for ad agencies. The overwhelming amount of ad tech software, AI tools, and information has made the field twice as accessible and, at the same time, a thousand times more competitive. But the ad dollars keep rolling, and the profits keep going, so simply quitting the digital media buying field is hardly an option either.
Epom
Feb
2nd
2026
03:50
How to Build a Vertical Advertising Strategy as an Ad Agency
Whether you are an ad agency that starts a media buying business and wants to choose a vertical specialization, or one that suddenly gets niche clients and demands specific traffic. It doesn’t matter. You’re in the right place to learn what a vertical in media is and how to apply that knowledge to your ad business strategy.
Epom
Jan
30th
2026
03:50
Emerging Tech, B2B Tag
Open-Source Ad Server vs Hosted Ad Server: Which Is Better for Ad Networks and Why?
From Linux to Mozilla Firefox, over the years, open source software has proven to be a reliable business tool for all needs. But in the world of digital ads, few companies manage their ad campaigns with open-source solutions, preferring hosted solutions instead.
Epom
Jan
23rd
2026
03:45
Artificial Intelligence, B2B Tag
AI in Advertising: Beyond Static Rules and Manual Optimization
AI in advertising is quickly becoming a must-have. According to IAB Europe, 85% of businesses already rely on AI-based tools for marketing. Around 75% of respondents report that at least one of their campaign functions uses AI.
Epom
Jan
22nd
2026
14:05
Artificial Intelligence, B2B Tag
Ad Tech Trends in 2026: 7 Forces Redefining Media & Measurement
The Adtech Trends Report 2026 7 Forces Reshaping Advertising in 2026 and Beyond From agentic AI and attention-based measurement to retail media dominance and open web rebuild: 2026 marks the end of incremental change and the beginning of a new operating model.
Epom
Jan
22nd
2026
03:50
Default (Finance), B2B Tag
5 Effective Strategies for Publishers to Bypass Ad Blockers
There is no doubt that publishers lose billions to ad blockers, as many users install them by default to remove ads. As a result, those with advertising-driven monetization models must be revised to protect revenue. Here are five steps you can follow to save your revenue stream.
Epom
Jan
12th
2026
03:45
Emerging Tech, B2B Tag
Epom Ad Platform 7.2.4: Meet Post-Bid Viewability Optimizaton & Team Access Levels
We can’t guess media quality blindly — that’s too much at stake. That’s why Epom ad platform measures it after the ad is shown to keep your brand safe. Epom Ad Platform 7.2.4 adds Pixalate-powered post-bid optimization and other tweaks to redefine your self-serve experience.
Epom
Jan
6th
2026
03:45
B2B Tag
The Almanac of Digital Ad Formats: All the What's, Why's, and How Much's
Banner, natives, outstreams, instreams, search, and so on – you see us throwing these terms left and right, dedicating articles to them, and chewing on tech details. But what about a single article that would explain each? That’s right, it’s finally time for a massive guide.
Epom
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Analyst insight reports
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Understanding personalisation and recommendation
Understanding European sports broadcasting
The retail media opportunity
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