Epom

Epom

http://www.epom.com
https://www.linkedin.com/company/epom/

Epom is a privately held ad-tech company founded in 2011 and headquartered in Ukraine. The company specializes in programmatic advertising solutions, including real-time bidding (RTB) and programmatic direct. Epom's technology enables advertisers to automate the buying and selling of digital advertising space, optimizing campaigns for reach, frequency, and cost-effectiveness. The company has a team of over 90 employees and works with a diverse range of clients across various industries.

Revenue

Founded

2011

Headcount

83

Headquarters

Ukraine

Primary Segment

Advertising Services

Ownership

Privately Owned

Similar Companies

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Epom offers 2 products in the ad tech industry. Epom's product portfolio comprises of RTB and programmatic.

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Dec

10th

2024

18:30

Caretta Research_Monitor Company

Epom WL DSP 6.5: Fresh Features for Ad Dominance

Welcome to the latest chapter in DSP evolution. Epom WL DSP 6.5 isn’t just an update — it’s a full-blown transformation. From intuitive filters to smarter bidding and Even Pacing with time zones, this release brings simplicity and efficiency to the forefront.

Dec

4th

2024

18:30

Programmatic of Tomorrow or a DSP Utopia: Privacy Sandbox Explained

Like in a very cheap Hollywood B movie, third-party cookies have escaped the execution and are here to stay for a dozen sequels. Does that mean that gazillions of dollars spent on the Privacy Sandbox were pointless? Not quite.

Nov

26th

2024

18:30

Level Up With Retail Advertising: Hot Media Strategy Examples and Trends in 2025

Retail advertising is familiar to everyone. When you walk by the store and see a window display, you experience it. The idea behind this type of advertising used to be simple: evoke customers’ desire to come in and buy something.

Nov

19th

2024

18:30

CPM vs RPM Debate: Balancing Metrics for Maximizing Earnings

The acronyms CPM and RPM are incredibly popular in digital advertising, and there’s a reason for that. A deep understanding of them is critical for successful content monetization. But what do they mean? Are they synonyms (they do sound alike, after all)? And why should you care about distinctions between CPM and RPM? Well, buckle up because, in this article, we’ll answer all these questions and many others.

Nov

17th

2024

18:30

How Often Do You Click? What Is CTR: Massive Tutorial [+ Calculator Inside]

Ad tech is quite a complex industry. DSPs, SSPs, RTB – all of these sound like ancient Sumerians for someone who’s not into digital advertising. But some terms in advertising are true rockstars that even your granny knows about, and one of them is today’s subject – CTR.

Nov

11th

2024

18:30

Bid Shading Alchemy: Turning Your Cost Management Strategy into Gold

Programmatic advertising offers numerous opportunities for buyers to get the most value for their money. Still, to reach the best results of your digital ad campaigns, you need to catch the underlying principles and technologies. A key one is bid shading, the predictive algorithm that allows buyers to optimize their bids on ad inventory.

Nov

9th

2024

22:24

A Free E-book Demand-Side Platform from A to Z

A Free E-book Demand-Side Platform From A to Z. A full guide on how and why to advertise with a DSP Written for you by Epom team Thank you! We sent the e-book directly to your email.

Nov

4th

2024

18:30

Beyond Play Button: Outstream Video Advertising Under Spotlight

Digital video ads have become an essential marketing tool, and most companies use them to engage the audience across various channels. But here’s the question: What can set you apart from competitors if all brands utilize the same format? The answer may include outstream video advertising.

Nov

3rd

2024

18:30

Dream on the Screen: Crafting Your TV Media Buying Strategy

For decades, TV advertising has been one of the primary marketing pillars for brands. It’s pretty reasonable: the number of TV viewers didn’t decline even after the rise of the internet. Still, something has changed, and it’s the way marketers can buy TV ads to get the most out of it.

Oct

23rd

2024

18:30

Brand Advertising vs. Performance Advertising: Fight!

iPhone vs Android, Telegram vs WhatsApp, Ali vs Tyson – people like hypothetical comparisons that will never have a definite winner. Well, in the world of ad tech we have our own “1 vs 1”s, brand advertising vs performance advertising, for one.

Oct

17th

2024

18:30

Epom WL DSP 6.3 and 6.4: Meet Fresh Features for Smarter Ad Spend

If you’ve ever wondered why your ad spend suddenly spikes or felt like your analytics were oversimplified to stretch shelf life, worry no more. Epom DSP 6.4 will smooth out these bumps with a balanced budget distribution toggle and provide enhanced data tools to ace your media buying decisions.

Oct

16th

2024

18:30

Turn Up the Volume: How Programmatic Audio Can Transform Your Ad Campaigns

Audio content is on the rise, and so are audio ads. Streaming services, podcasts, and digital radio are increasingly common in customers’ everyday habits. Finally, advertisers can reach their target audiences when they really pay attention.

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