News Summary:
On July 21, 2026, Everyone TV reported a significant increase in broadband viewing for its Freely platform, attributing the boost to the 2026 FIFA World Cup. Citing BARB data, the operator of Freely, Freeview, and Freesat stated that the share of viewing from broadband-only homes for England’s group-stage matches was more than four times higher than during the 2022 World Cup, reflecting a continued shift among UK audiences towards internet-delivered live television. Previously, on June 24, 2026, the Future TV Taskforce, which includes UK public service broadcasters and Everyone TV, broadly welcomed proposals in the government’s Media Green Paper aimed at securing the long-term sustainability of public service media. Earlier, on June 7, 2026, Dennis Reed, Director of Silver Voices, criticized the potential shift from traditional terrestrial television to internet-powered broadcasts, arguing that it would "force the whole population to pay for broadband in order to watch TV." This followed news from June 3, 2026, that Freely had surpassed one million users, more than doubling its viewership in six months, with predictions that it could significantly overtake Freeview as the UK's primary free TV service within a decade.
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