LiveScore, a privately owned company founded in 1998 and headquartered in the UK, provides real-time sports updates and results globally. As of 2023, the company employs approximately 160 people across offices in Gibraltar, London, and Prague. Its services, including live streaming, reach an audience across 200 territories, focusing on spectator sports.
LiveScore Group announced a partnership with X and xAI on an unspecified date. The collaboration will involve the operator utilizing X and xAI's resources. Separately, on an unspecified date, LiveScore Group partnered with Enteractive to improve player reactivation for LiveScore Bet and Virgin Bet. This collaboration aims to encourage new customers to begin using the platforms. On an unspecified date, Sunderland AFC signed LiveScore Group as its new sleeve sponsor, following W88's acquisition of the club's front-of-shirt sponsorship six weeks prior.
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