LiveScore, a privately owned company headquartered in the UK, was founded in 1998 and employs approximately 160 individuals. The company reported $51.3M in revenue as of 2023. LiveScore also operates as a tier 2 media tech buyer. The company specializes in media and TV services, functioning as an online sports platform that provides global real-time sports updates and results, alongside a live streaming service, reaching an audience across 200 territories.
LiveScore Group announced a partnership with X and xAI on an unspecified date. The collaboration will involve the operator utilizing X and xAI's resources. Separately, on an unspecified date, LiveScore Group partnered with Enteractive to improve player reactivation for LiveScore Bet and Virgin Bet. This collaboration aims to encourage new customers to begin using the platforms. On an unspecified date, Sunderland AFC signed LiveScore Group as its new sleeve sponsor, following W88's acquisition of the club's front-of-shirt sponsorship six weeks prior.
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