Fiducia

Fiducia is a privately owned company headquartered in the United Kingdom, founded in 2018, operating with approximately 50 employees. The company specializes in ad measurement and verification, functioning as a technology company that develops a log-level data management platform. This platform aims to deliver transparency, accountability, and efficiency for the digital advertising marketplace by operating over TAG TrustNet. TAG TrustNet, a global initiative launched jointly with the Trustworthy Accountability Group (TAG), enables programmatic marketplace participants to share, harmonize, map, and automate the reconciliation of impression log-file data to achieve a Shared Truth—a single record of every ad impression across the digital advertising supply chain. The Fiducia platform was utilized for the ANA Programmatic Media Transparency Study and is currently employed for the Industry Programmatic Transparency Benchmark, a joint initiative of the ANA and TAG TrustNet.