Fiducia

Fiducia, a privately owned company headquartered in the UK, founded in 2018, employs approximately 50 individuals, and reported $6.5M in revenue as of 2023. The company specializes in ad measurement and verification, developing a log-level data management platform focused on delivering transparency, accountability, and efficiency for the digital advertising marketplace. This platform operates over TAG TrustNet, a global initiative launched jointly with the Trustworthy Accountability Group (TAG), which enables programmatic marketplace participants to share, harmonize, map, and automate the reconciliation of impression log-file data to establish a single record of every ad impression across the digital advertising supply chain, referred to as Shared Truth. The Fiducia platform was utilized for the ANA Programmatic Media Transparency Study and is currently employed for the Industry Programmatic Transparency Benchmark, a joint initiative of the ANA and TAG TrustNet.