News Summary:
On July 15, 2026, CornerstoneSF in San Francisco selected FOR-A’s HVS-Q12 video switcher for its new UHD production studios. Systems integrator Novo Group specified the system, marking the first U.S. installation of the 2 M/E 3G/12G switcher, and continuing CornerstoneSF's relationship as a long-term FOR-A customer, having installed an HVS-390 in 2014. Previously, on June 30, FOR-A America expanded its U.S. sales team by adding Fernando Cruz and Jaz Wray as regional sales managers. This move aims to support its growth as a software-defined solutions provider, with both Cruz and Wray bringing experience in SaaS, AI, IP workflow, and cloud-based technology. Earlier, on June 17, FOR-A America introduced a complete Trade Agreements Act (TAA)-compliant LED display solution, which pairs Alfalite’s Litepix display with Brompton Technology’s Tessera S8 LED processor, for government, education, and corporate markets. This followed FOR-A America's announcement on May 29 regarding its InfoComm 2026 presence, where it planned to highlight software-defined workflows for Pro AV and live event production, showcasing technologies like Alfalite LED displays, the MixBoard software-based switcher, the viztrick AiDi AI solution, and the FA-1616 multi-channel processor.
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