Gemius

Gemius, a privately owned company headquartered in Poland, was founded in 1999 and employs approximately 240 people. Functioning as an international research and technology firm, the company specializes in digital and cross-media audience measurement and marketing solutions. Its product portfolio is utilized by marketers, publishers, media agencies, and Joint Industry Committees across Europe. Since 2016, Gemius has focused on expanding its cross-media measurement capabilities. In 2018, it launched single-source measurement research based on a hardware panel, which provides data on TV, online, and radio media consumption, as well as ad contact and exposure. The research results cover data from local and global publishers, in addition to walled garden ecosystems including Facebook, YouTube, Instagram, and TikTok.