Gfinity is a publicly owned company headquartered in the UK. Founded in 2012, it employs approximately 90 individuals. The company operates as a digital media and technology entity within the gaming and esports sector, with a focus on niche sports.
On September 2, 2025, Gfinity announced that its subsidiary Yentra.AI entered into non-binding heads of terms with The Training Room Online Pty Ltd (TTRO) to begin a strategic partnership focused on reshaping corporate training. On September 16, 2025, Gfinity announced that Yentra.AI signed non-binding heads of terms with The ESG Institute. This collaboration aims to advance sustainable AI by integrating sustainability principles into Yentra’s EVOLVE platform and leveraging The ESG Institute’s network to expand market reach. Gfinity's subsidiary Yentra.AI's collaboration with The ESG Institute seeks to enhance EVOLVE's ESG and carbon consciousness capabilities within Yentra’s Sovereign AI framework.
Gfinity offers 2 products in the sports and ad tech and services industries. Gfinity's product portfolio comprises of advertising, marketing, media agencies and niche sports.
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