Twitch, a privately owned company headquartered in the US, was founded in 2011 and has approximately 11,000 employees. The company functions as a tier 1 media tech buyer, with its main product being software development, which underpins its operations as an online live streaming platform.
On March 9, 2026, a 55-second clip from a livestream featuring Twitch creator Brittany “Cinna” and Kick streamer Adin Ross circulated on social media, capturing viewers' attention due to Cinna's candid statement that she had “no problem” with Ross but would not consider him a friend. This followed news on March 6, 2026, that the 94-year-old streamer and YouTuber known as the “Jam Grandma,” who had cultivated an online niche with weekly storytelling sessions on Twitch, unexpectedly passed away two days prior. Her family announced plans for a memorial stream to commemorate her legacy.
Twitch currently holds 19 broadcasting rights for sports competitions including handball, motorsports, beach volleyball, soccer | association football, esports, volleyball and american football.