4D Sight, a privately owned company headquartered in the US, functions as a tier 3 media tech buyer primarily focusing on graphics. Founded in 2020, the company has approximately 30 employees and reported $3.0M in revenue as of 2024. The company specializes in virtual ad technology, specifically for live gaming and sports broadcasts.
In a multi-year agreement, the Ultimate Fighting Championship (UFC) announced a partnership with 4D Sight on January 18, 2023. 4D Sight, a broadcast technology specialist, will digitally impose sponsors' logos on the Octagon canvas during live broadcasts. This builds on a successful pilot program from 2021, making UFC 4D Sight's first multi-year partner. The partnership involves using 4D Sight's deep learning technology for targeted digital ad insertion within the Octagon. Additionally, UFC and 4D Sight collaborated on a pilot program to localize broadcasts for viewers and sponsors.
4D Sight's customers primarily consist of software Development and computer Games companies. Examples of 4D Sight's customers include Riot Games, Tencent Holdings and Twitch. 4D Sight has suppliers like SSIMWave.
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