4D Sight is a privately owned US-based virtual advertising technology company founded in 2020. Employing approximately 40 people, the company specializes in live production, focusing on virtual advertising integration within gaming and sports broadcasts. As of 2023, its annual revenue was less than $10 million.
In a multi-year agreement, the Ultimate Fighting Championship (UFC) announced a partnership with 4D Sight on January 18, 2023. 4D Sight, a broadcast technology specialist, will digitally impose sponsors' logos on the Octagon canvas during live broadcasts. This builds on a successful pilot program from 2021, making UFC 4D Sight's first multi-year partner. The partnership involves using 4D Sight's deep learning technology for targeted digital ad insertion within the Octagon. Additionally, UFC and 4D Sight collaborated on a pilot program to localize broadcasts for viewers and sponsors.
4D Sight's customers primarily consist of software Development and computer Games companies. Examples of 4D Sight's customers include Tencent Holdings, Riot Games and Twitch. 4D Sight has suppliers like SSIMWave.
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