4D Sight is a privately held virtual advertising technology company founded in 2020 and headquartered in the US. The company specializes in live gaming and sports broadcasts. It has a team of 40 employees.
In a multi-year agreement, the Ultimate Fighting Championship (UFC) announced a partnership with 4D Sight on January 18, 2023. 4D Sight, a broadcast technology specialist, will digitally impose sponsors' logos on the Octagon canvas during live broadcasts. This builds on a successful pilot program from 2021, making UFC 4D Sight's first multi-year partner. The partnership involves using 4D Sight's deep learning technology for targeted digital ad insertion within the Octagon. Additionally, UFC and 4D Sight collaborated on a pilot program to localize broadcasts for viewers and sponsors.
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