UniqFEED is a privately held company founded in 2015 and headquartered in Switzerland. The company has 60 employees and specializes in providing virtual advertising technology for live sports using software. UniqFEED's technology allows for the insertion of virtual advertisements into live sports broadcasts, allowing for targeted advertising and increased revenue for broadcasters and rights holders. The company's technology has been used in a variety of sports, including football, basketball, and tennis.
In response to the growing demand for virtual advertising services across various sports, uniqFEED commissioned and constructed a new remote operations center (ROC) at its Zurich headquarters. The ROC, built in collaboration with Eurovision Services Geneva, provides Tier 1 connectivity with a 1+1 fully diverse dual presentation, including internet delivery. This expansion aims to meet the increasing need for virtual advertising solutions in the sports industry. Additionally, Pixellot SMT uniqFEED Imagen from Reuters and Audio-Technica renewed their corporate sponsorships with The Sports Video Group.
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