UniqFEED, a privately owned Swiss company founded in 2015, offers virtual advertising technology for live sports broadcasts. Employing approximately 60 people, the company's primary product is live production software specializing in this area. As of 2024, its annual revenue was less than $10 million.
On June 4, 2025, uniqFEED received league-wide approval from the DFL German soccer league to use its AI-powered AdApt virtual advertising technology in the Bundesliga. This approval allows for virtual replacement of LED boards and insertion of goal-side carpets in live broadcasts. Following tests, uniqFEED will increase negotiations with Bundesliga clubs. The Bundesliga's broadcast reaches millions globally, and any approved virtual advertising technology undergoes rigorous evaluation to ensure a seamless viewer experience. Separately, on an unspecified date, uniqFEED renewed its Bronze sponsorship of SVG Europe.
uniqFEED's customers primarily consist of spectator Sports, media managed services and bat sports companies. Examples of uniqFEED's customers include UEFA, Major League Baseball (MLB) and NEP Group. uniqFEED has commercial and technical partners like Telstra Broadcast Services and IMG.
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