uniqFEED, privately owned and headquartered in Switzerland, was founded in 2015 and has approximately 70 employees. The company reported $21.0M in revenue as of 2024. It specializes in providing virtual advertising technology for live sports, utilizing software to deliver its services.
In November 2025, uniqFEED, marking a decade since its launch as a software-based provider of virtual advertising, reflected on its central role in future-proofing the technology for the AI era and beyond, in collaboration with Telstra. Previously, in September 2025, uniqFEED and Telstra opened Remote Operations Centres in Sydney and London. This followed the DFL German soccer league's league-wide approval on June 5, 2025, for the Swiss firm to deploy its AI-powered AdApt virtual advertising technology across the top-flight Bundesliga. Following this approval, uniqFEED announced on June 4, 2025, that it would step up negotiations with Bundesliga clubs for its virtual advertising technology.
uniqFEED's customers primarily consist of media managed services and spectator Sports companies. Examples of uniqFEED's customers include UEFA, NEP Group and Major League Baseball (MLB). uniqFEED has commercial and technical partners like IMG and Telstra Broadcast Services.
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