GSMA is a privately owned company headquartered in the UK. Founded in 1995, it employs approximately 1000 individuals and functions as a trade association representing the interests of mobile network operators and related companies worldwide.
GSMA recently announced the arrival of RCS 4.0 on March 26, 2026, a defining update to the rich text communication protocol designed to bring Android text messaging closer to feature parity with iMessage. Previously, during Mobile World Congress (MWC) 2026, GSMA introduced “The IQ Era,” signaling a structural shift in network design, operation, and use. The organization's priorities during this event focused on completing the transition to 5G standalone, integrating AI into core network functions, and strengthening digital safety, moving towards programmable 5G‑AI platforms. Earlier on April 1, 2026, GSMA’s “The State of the Industry Report on Mobile Money 2026” revealed that fraud has emerged as a leading consumer complaint among digital financial service users globally, with estimated fraud-related losses nearing $500 billion worldwide.