Simply.TV acquired GVIDI, a Dutch metadata specialist, in 2022. This acquisition marked Simply.TV's first in the field. Subsequently, on an unspecified date, Simply.TV acquired InFlow Media. This second acquisition added 35 metadata experts from Denmark and Norway, strengthened Simply.TV's customer base in the Nordics, and incorporated cutting-edge content discovery technology. The acquisition of InFlow Media resulted in Simply.TV forming what it claims to be Europe’s leading metadata company.
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