News Summary:
On January 28, 2026, Bindinc. discussed Dutch viewing behavior, highlighting Netflix's sustained market leadership in the Netherlands, driven by hit series such as *Stranger Things*, *Squid Game*, and *Wednesday*. In December 2025, Bindinc.'s TrosKompas guide presented its annual Oeuvre Award during the 'Music Festival of the Year' at the Ziggo Dome, honoring acts of significant value to Dutch-language music. Earlier, on November 26, 2025, the company announced upcoming research findings, expected in January, on how viewers navigate content, offering a free whitepaper with insights for streaming services, TV providers, and content creators. This followed a November 23, 2025, report from Bindinc. detailing the competition between Videoland and Prime Video for reality viewers, noting Videoland's long-standing position for popular Dutch reality series and Prime Video's recent expansion into the genre. In January 2025, Bindinc.'s VoD Insights annual report for 2024 showed an 11% increase in the average number of paid streaming subscriptions per person in the Netherlands. The report also found that reality series gained popularity, with their viewing share rising 20% in 2024, while fantasy, action, and drama genres became less popular.
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