Hogarth Worldwide, a privately-owned marketing services company founded in 2008 and headquartered in the UK, is a subsidiary of WPP. Employing approximately 4,350 people, it generated revenue of around $250 million in 2023. The company offers marketing implementation services to large multinational clients, encompassing multi-channel production and language services. While their website mentions generative AI, its role in their overall service offering is not explicitly detailed in publicly available information.
Hogarth Worldwide's Francisco Lima and Orange Logic's Jim Cavedo discussed the impact of generative AI on creative production at the IBC Conference. A television advertisement for Sanex shower gel, created by Hogarth Worldwide and shown in June, was banned by the Advertising Standards Authority for reinforcing offensive racial stereotypes. In the second quarter, CoStar recognized industrial leases negotiated by JLL for Hogarth Worldwide, including agreements with Bargain Shack and Guy's and St Thomas' NHS Foundation Trust. Richard Glasson, CEO of Hogarth Worldwide for almost 15 years, spoke with MediaPost after attending the Cannes Lions Festival of Creativity.
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Hogarth Worldwide offers 4 products in the enterprise tech and media tech industries. Hogarth Worldwide's product portfolio comprises of generative AI and media managed services.
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Hogarth Worldwide's revenues were less than $500M in 2023. Caretta Research has split Hogarth Worldwide's revenue into 5 different product categories, the largest of which is aI content generation. For full access to Hogarth Worldwide's revenue breakdown subscribe to Caretta Portal.
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