HyphaMetrics

HyphaMetrics, a privately owned company headquartered in the United States, employs approximately 30 individuals and focuses on ad measurement and verification. The company aims to provide a unified understanding of media behavior and serves as a technology standard for the precise measurement of media at the individual level. Utilizing Artificial Intelligence and Machine Learning, it analyzes and optimizes advertising and video content for media executives overseeing content, ads, brand sponsorships, and product placements. HyphaMetrics supports interoperability across the media ecosystem, serving measurement companies, brands, agencies, and media publishers.