HyphaMetrics

HyphaMetrics is a privately owned company headquartered in the US, with approximately 30 employees, specializing in Advertising Services. It aims to provide a unified understanding of media behavior and functions as a technology standard for the precise measurement of media at the individual level globally. Using Artificial Intelligence and Machine Learning, the company analyzes and optimizes advertising and video content for media executives overseeing content, ads, brand sponsorships, and product placements. It supports interoperability across the media ecosystem, serving measurement companies, brands, agencies, and media publishers.