Intentwise

Intentwise, a privately owned company headquartered in the United States, was founded in 2015 and employs approximately 80 individuals. The company specializes in RTB and programmatic solutions. Its platform integrates fragmented e-commerce data from sources such as Amazon and Walmart into a unified data store, powering data pipelines, accelerating analytics, and supporting ad optimizations. By connecting to Amazon Ads and retail APIs, Intentwise automates the collection and visualization of critical marketplace data. The Intentwise Analytics Cloud automatically enriches data through features like segmentation of brand versus non-brand keywords and foreign currency conversion. Built upon this foundation, Intentwise Ad Optimizer integrates retail metrics into advertising management, facilitating troubleshooting and performance diagnostics, and incorporates AI recommendations for account auditing along with UI capabilities such as roll-ups and date range comparison. Additionally, Intentwise Explore facilitates the extraction of insights from Amazon Marketing Cloud, offering a query library and data scientist support for users without SQL expertise, alongside features for scheduling queries, instant visualization, and customizable report templates.