Jasper AI, Inc. is a privately owned American company founded in 2020. It employs approximately 620 people and is headquartered in the United States. The company's primary business is the development and provision of software that uses generative artificial intelligence to create text-based content. This software is designed to assist businesses and individual content creators in generating text that aligns with their specific brand voice and style.
Marketers faced challenges in SEO due to changes in the search landscape caused by LLMs such as ChatGPT, Perplexity, and Google's AI Overviews, resulting in a 34.5% reduction in click-through rates for top-ranking Google content within a year, according to Ahrefs. Old Dominion Freight Line improved content turnaround times and achieved measurable content ROI gains by integrating Jasper into their content workflows. Enterprise marketing teams struggle to scale high-performance SEO and content operations in increasingly competitive digital markets. Enterprise marketers face pressure to adopt AI solutions and demonstrate measurable ROI, a shift away from the initial period of AI experimentation. Marketing's early adoption of AI, including generative AI, is driven by the need to increase productivity and demonstrate ROI.
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