Jasper AI is a privately owned company headquartered in the US. Founded in 2020, it employs approximately 620 individuals. Functioning as a software development firm, the company specializes in generative AI, focusing on creative text-to-text generation of content for companies and creators, enabling them to produce content in their unique brand tone.
On April 21, 2026, information became available detailing how to use Jasper's Knowledge Base Connectors, a feature designed to assist marketing teams in managing frequently changing documents such as messaging guides, product one-pagers, pricing sheets, and brand guidelines, which are often updated after product launches or mid-quarter.