Lightricks, a privately owned company headquartered in Israel, was founded in 2013 and employs approximately 560 individuals. Specializing in software development, the company develops video and image editing mobile applications, notably known for its selfie-editing app, Facetune.
On July 8, 2026, Lightricks successfully converted its LTX-2.3, a 22-billion parameter audio-video generation model, from PyTorch to native JAX to operate on Google's TPU7x Ironwood. This conversion utilized torch_xla and torchax frameworks. Previously, on June 6, Lightricks separated its consumer app business, including Facetune, from its generative AI video division and eliminated 75 additional jobs. This move deepened previous cuts as the company sought to efficiently manage two fundamentally different business models. Earlier, on May 27, Lightricks prepared for a round of layoffs affecting dozens of employees, signaling an organizational restructuring as AI reshapes the company's operational structure.
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