Lightricks is a privately owned company founded in 2013 and headquartered in Israel. It has a workforce of 560 employees and specializes in developing generative AI, particularly video and image editing mobile applications. The company is widely recognized for its popular selfie-editing app called Facetune.
In July 2024, Lightricks hosted a contest to create a music video for Dream Theater's Jordan Rudess' song "Shadow Of The Moon". Filmmaker Manny Walker won the contest and created the visual for the song from Rudess' forthcoming solo album "Permission To Fly". In the same month, Yulia Karasik was appointed as the Vice President of Marketing at Loora, an AI English language learning company. Karasik previously worked for Lightricks and AI21 Labs. Additionally, Lightricks collaborated with trading and investing platform eToro to launch an AI-generated advertising campaign for the Paris Olympics. The campaign will be aired during the live coverage of the Olympic Games on Eurosport and streamed on discovery+ and Max in 45 markets and 19 languages. Lastly, Lightricks presented a talk about implementing a robust recommender system at the company, focusing on challenges and solutions in delivering personalized recommendations and accelerating the discovery of high-quality content.
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