Keywords Studios

Keywords Studios

https://www.keywordsstudios.com/
https://www.linkedin.com/company/keywordsstudios/

Keywords Studios, privately owned and headquartered in Ireland, founded in 1998 with approximately 10,990 employees, reported $874.0M in revenue as of 2024. The company operates as an international technical and creative services provider to the global video games and media industry.

2024 Revenue

Founded

1998

Headcount

11,874

Headquarters

Ireland

Primary Segment

Computer Games

Ownership

Privately Owned

Deployments

1

News Summary:

Keywords Studios on September 9, 2026, introduced FreeAnimal, a new global creative agency formed by consolidating seven creative agencies and media production studios. This new entity aggregates Ichi, KWM, Fire Without Smoke, Gnet, TrailerFarm, Maverick, and Big Farmer into a centralized hub for developers, publishers, and brands, establishing a network across Los Angeles, London, Brighton, Montreal, and Quebec. Previously, on August 25, 2026, Keywords Studios highlighted its year-long investment in its Media & Entertainment Studio, expanding capabilities and strengthening people, workflows, and infrastructure to support large-scale global content launches, exemplified by its evolution in Canadian French localization.

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Keywords Studios offers 2 products in the ad tech and services industry. Keywords Studios's product portfolio comprises of advertising, marketing, media agencies.

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Keywords Studios's revenues were less than $1B in 2024. Caretta Research has split Keywords Studios's revenue into 2 different product categories.

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Sep

9th

2026

12:48

B2B Tag, Marketing and Promotional Activities

Keywords Studios has consolidated several of its marketing companies to form a global creative agency named FreeAnimal

Keywords Studios has introduced FreeAnimal, a new entity that aggregates seven creative agencies into a centralized hub for developers, publishers, and brands. This consolidation includes the creative agencies Ichi, KWM, Fire Without Smoke, and Gnet, along with media production studios TrailerFarm, Maverick, and Big Farmer, establishing a network that spans major cities such as Los Angeles, London, Brighton, Montreal, and Quebec.

Sep

9th

2026

06:30

Artificial Intelligence, B2B Tag

Specialised AI for Game Localization

Why Generic Models Fall Short Different genres of games operate in distinct spheres, each with their own linguistic rules, cultural nuances and quirks. With increasingly picky fanbases and rigidly defined norms, poor linguistic choices can ruin a title’s reputation, and have devastating effects on IP perception.

Keywords Studios

Sep

1st

2026

06:30

Artificial Intelligence, B2B Tag

Operationalizing AI in Game Localization

When speed is the expectation, success is largely defined as the avoidance or minimisation of costly errors. AI systems are not, and likely will never be perfect - especially at scale, so the most effective workflows will employ a human in the loop model.

Keywords Studios

Aug

28th

2026

22:27

Partnerships and Alliances, Artificial Intelligence, B2B Tag, Partnerships

How Helpshift helped TopHatch revolutionize their support flow with their Care AI Agent

Comprehensive and Well-Structured Knowledge Base: TopHatch entered the project with a rich library of FAQs that were clearly written, well-organised, and easy to navigate. They further strengthened the AI Agentʼs knowledge base by providing their complete product user manual.

Keywords Studios

Aug

25th

2026

06:30

Facility Expansion

The Future of Localization Starts with Stronger M&E Studios

Over the past year, that's exactly where we've focused our investment. Our Media & Entertainment Studio has continued to expand its capabilities, strengthening the people, workflows and infrastructure needed to support large-scale global content launches. One of the clearest examples has been our evolution of Canadian French.

Keywords Studios

Aug

19th

2026

06:30

Emerging Tech, Artificial Intelligence

Balancing Speed & Accuracy in AI Translation

There is a fundamental disconnect between the capabilities of massive, general-purpose LLMs and the specific needs of game localization. General models are broad but shallow; they are trained on the vast, unfiltered expanse of the internet, making them excellent at mimicry but poor at specialization.

Keywords Studios

Aug

17th

2026

06:30

DEIB: Interview with Mini Sindane

Click the video below to see what he had to say about his experience working at Keywords Studios.

Keywords Studios

Aug

17th

2026

06:30

DEIB: Interview with Dolph Souza

Watch to learn about Dolph's journey and the decisions that led him to Keywords Studios

Keywords Studios

Aug

14th

2026

06:30

Events and Conferences

Empowering Voices, Inspiring Action: Women’s Month 2026 at Manila Studio

At the Manila Studio, Women’s Month 2026 became an opportunity to celebrate empowerment, inclusion, and community through meaningful initiatives that brought employees together both inside and outside the workplace. Guided by the theme “Empowering Voices, Inspiring Action, and Strengthening Community,” the Diversity and Engagement Committee organized a series of activities that highlighted women’s voices, encouraged participation, and created safe spaces for connection and self-expression.

Keywords Studios

Aug

13th

2026

06:30

Cultural Intelligence: The Bridge Between Translation and Global Revenue

Player engagement relies on immersion, and immersion is fragile. If a joke doesn't land, a reference is confusing, or a social norm is violated, the player is immediately pulled out of the experience. Culturalization acts as a seamless bridge.

Keywords Studios

Aug

5th

2026

06:30

A Guide to Game Development Outsourcing

Game development outsourcing is the practice of contracting an external studio or specialist team to take on part, or all, of a game's production. The scope can be narrow (a specific set of character assets, a round of QA testing, audio implementation for a single platform) or it can extend to full co-development, where an external team takes shared ownership of features, systems, or entire titles.

Keywords Studios

Jul

28th

2026

06:30

A Guide on Outsourcing Player Support

Player expectations aren’t just rising, they’re shifting entirely. Good player support is no longer about simply responding to a ticket. Players want something that feels quick, accurate, and human, and they want that experience to stay consistent no matter how they reach out across different channels and devices.

Keywords Studios

Keywords Studios has customers like Ubisoft. Keywords Studios has suppliers like Snowflake.

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