Krafton, also known as PUBG Corporation, Inc., is a privately owned company headquartered in South Korea. Founded in 2009 and operating with approximately 1,790 employees, the company functions as a collective of independent game development studios. This collective includes PUBG Studio, Bluehole Studio, Striking Distance Studios, RisingWings, and Dreamotion, each contributing to entertainment properties such as PUBG: BATTLEGROUNDS, PUBG: NEW STATE, The Callisto Protocol, TERA, and ELYON. Krafton is a technology-driven entity focused on entertainment experiences, with an aim to expand its business into multimedia entertainment and deep learning.
On October 2, 2026, Krafton discontinued the PUBG spin-off game Black Budget, only nine months after its closed alpha testing phase on Steam. The extraction-style shooter, distinct from traditional battle royale games, featured time loops where teams aimed to survive and evacuate collectively. This decision marked the abandonment of a nearly four-year effort to introduce its battle royale franchise into the extraction shooter genre, following the game's initial mention in an investor presentation in November 2023. Previously, on September 30, a controversy over Vietnamese players' "stream sniping" during the "PUBG Asia Stars" event led to a boycott, which appeared to jeopardize Krafton's global esports strategy. Earlier, on September 29, PUBG: BATTLEGROUNDS announced its US ComplexCon debut set for October 3rd and 4th, featuring a capsule clothing collection created with Floor 13, the new creative studio from musician mgk, to be sold exclusively at the Los Angeles Convention Center during the event.
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