Line is a privately owned company headquartered in Japan, with LY Corporation as its parent company. Established in 2000, it employs approximately 4,100 individuals, specializing in software development. The company operates a communications platform, primarily serving as a messenger service in Japan, Taiwan, and Thailand. Beyond its core functionality of free instant messaging and VoIP calls, the platform integrates social media, mobile payments via LINE Pay, news aggregation through LINE TODAY, and specialized services such as LINE Doctor and LINE Music. As of 2026, LINE functions as a central lifestyle ecosystem for over 200 million monthly active users, leveraging its character IP (LINE FRIENDS) and an extensive API for businesses to provide an experience that bridges personal communication and daily transactions.
On March 12, 2026, Line Plus, Line Corporation's Korean subsidiary, unveiled ActEngine AI, an artificial intelligence platform designed to automate customer support and sales operations, marking its push into the enterprise AI market across Asia. This follows the March 9, 2026, launch of the ‘Unifi’ stablecoin wallet by Line Next, Line's Web3 subsidiary, which aims to advance mainstream cryptocurrency adoption, particularly in Asia. Earlier, on December 5, 2025, Line faced criticism concerning restaurants implementing smartphone ordering systems that required mandatory LINE Friend registration, with critics asserting that companies should not "freeload on customer resources."