LiveMode, a privately owned company headquartered in Brazil, functions as a tier 1 media tech buyer. Founded in 2017, the company has an estimated 150 employees and reported $26.9M in revenue as of 2023. Specializing in media and TV services, LiveMode offers a portfolio of sports rights management services, live sports production and streaming, and brand engagement tools for sports organisations.
On July 9, 2026, LiveMode's analysis indicated that streaming viewership in Brazil for the 2026 FIFA World Cup tripled compared to the first five matches of the 2022 tournament, expanding the total audience for premium live sports by 22%. This suggested that digital consumption, particularly open internet broadcasts, added new viewers by reaching fans with a more social and community-driven relationship with content, rather than simply shifting existing television audiences. Previously, on July 4, reports noted that for the first time, only half of the 2026 World Cup games aired on traditional television in Brazil, departing from decades where TV was the primary viewing method. This shift meant streaming platforms, including CazeTV, a Brazilian YouTube channel, carried World Cup matches as early as July 3. Earlier, on July 3, LiveMode expanded its ingest facility for the 2026 World Cup, increasing Cinegy Capture to 18 channels through a collaboration with systems integrator MDotti, supporting its broad approach to sports rights and marketing in Brazil.
LiveMode currently holds 33 broadcasting rights for sports competitions including winter sports, tennis, athletics, basketball, multi-sport, volleyball and soccer | association football.
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