Local Now is a privately owned company headquartered in the US, operating as a subsidiary of The Weather Channel. Established in 2016, with approximately 30 employees, the company reported $18.0M in revenue as of 2023 and is identified as a tier 2 media tech buyer. Local Now functions as a streaming service, offering media and TV services. The company was acquired as a part of The Weather Channel by the Allen Media Group.
On May 21, 2026, Local Now expanded its free streaming service by incorporating four new live channels: FilmRise World’s Evil Killers, FilmRise Highway to Heaven, Elevation Church Network, and Scripps Sports Network. This addition diversifies the platform's ad-supported entertainment offerings, catering to interests from true crime to inspirational programming and athletic competitions. Previously, on April 15, 2026, Local Now added seven new channels for users, including ION and Bounce XL, further expanding its variety of genres. This followed its April 14, 2026, announcement that it had added seven Scripps-owned channels to its lineup, enhancing its free local and national programming. Local Now, a free streaming app founded in January 2010, is owned by The Weather Group LLC, which is part of Allen Media Group.