Local Now is a privately owned company headquartered in the United States. Operating as a subsidiary of The Weather Channel, which was acquired by the Allen Media Group, Local Now functions as a tier 1 media tech buyer. Founded in 2016, the company employs an estimated 30 individuals. It specializes in media and TV services, specifically providing a US-based streaming service.
On May 21, 2026, Local Now expanded its free streaming service by incorporating four new live channels: FilmRise World’s Evil Killers, FilmRise Highway to Heaven, Elevation Church Network, and Scripps Sports Network. This addition diversifies the platform's ad-supported entertainment offerings, catering to interests from true crime to inspirational programming and athletic competitions. Previously, on April 15, 2026, Local Now added seven new channels for users, including ION and Bounce XL, further expanding its variety of genres. This followed its April 14, 2026, announcement that it had added seven Scripps-owned channels to its lineup, enhancing its free local and national programming. Local Now, a free streaming app founded in January 2010, is owned by The Weather Group LLC, which is part of Allen Media Group.