Matador Content is a Privately Owned company headquartered in the United States, with operational offices in New York City and Los Angeles, California. Founded in 2013 by media executives and producers Jay Peterson and Todd Lubin, the company operates with an estimated 90 employees. It was acquired in 2018 by the Canadian media conglomerate Boat Rocker Media, and continues to operate as a key subsidiary under the parent's unscripted division. Functioning as a television and film production company, Matador Content specializes in the supply of non-fiction entertainment, unscripted reality television, music documentaries, and select scripted series. The company develops and delivers original programming for global networks and subscription video-on-demand platforms, including HBO, Netflix, Apple TV+, Hulu, Paramount Network, and ABC. Its production library and portfolio include Lip Sync Battle, The Who Was? Show, the feature documentary Billie Eilish: The World’s a Little Blurry, the biographical project Pretty Baby: Brooke Shields, and the political documentary feature War Game.
Matador was recently featured on September 10, 2026, as one of the recommended AI platforms for car dealerships in 2026, recognized for its approach to sales automation alongside companies like Spyne and Conversica. Previously, on September 1, Matador's AI Reply received an upgrade designed to help dealership teams manage conversations, automate follow-ups, and convert more existing opportunities into appointments from their automotive CRM systems. This followed the company's announcement on August 18 that it aims for $1 billion in annual production, operating as a DBA of GoRascal. Matador, founded in 2019, reported its team had grown nearly 70% over the preceding 18 months and achieved an annual volume run rate of approximately $200 million. On the same day, earlier on August 18, Matador introduced its five AI agents, detailing how they support modern dealerships.
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Matador Content offers products in the media and telecoms services industry. Matador Content's product portfolio comprises of entertainment content rights.
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Matador Content's revenues were less than $50M in 2024. All the revenue comes from entertainment rights and distribution.
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