Microstrategy, a publicly owned company headquartered in the United States, was founded in 1989 and, employing approximately 3,470 individuals, reported $477.2 million in revenue as of 2025. The company functions as an American enterprise analytics and data management provider.
On July 24, 2026, MicroStrategy's Bitcoin holdings registered an unrealized loss of $8.8 billion, despite an analyst noting that Bitcoin's profitable supply ratio had rebounded to 57.5% as of July 22, up from 46.2% on June 30. Previously, on July 23, institutional adoption of Bitcoin accelerated through corporate treasury holdings, including those of MicroStrategy, and the approval of US spot ETFs. This development solidifies Bitcoin's store-of-value status, underpinned by its fixed supply cap of 21 million coins. This acceleration also highlights the distinct approaches to accumulating Bitcoin, with BlackRock's IBIT and MicroStrategy representing different methods for capital to enter the market. Earlier on July 23, MicroStrategy, along with BlackRock and Coinbase, began preparations for "Q-Day," which refers to the potential threat quantum computing could pose to Bitcoin technology, following Google's December 2024 unveiling of its Willow quantum chip.
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Microstrategy offers products in the connectivity and cloud industry. Microstrategy's product portfolio comprises of enterprise cloud.
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