SAS, a privately owned company headquartered in the US, was founded in 1976 and employs approximately 15,130 individuals. The company reported $1.1B in revenue as of 2024. Functioning as a tier 2 media tech buyer, SAS specializes in enterprise cloud solutions and operates as a business analytics software and services provider.
On April 30, 2026, SAS marked its 50th anniversary during its SAS Innovate 2026 conference, where the company, alongside entertainment group Dude Perfect and over 1,300 customers, users, partners, and employees, broke the Guinness World Records title for Most people performing a double high five simultaneously. The conference also featured best-selling author and podcaster Mel Robbins, who joined CMO Jenn Chase on the main stage for a discussion on change. The company, incorporated in 1976, held its first user conference with a few hundred users in the same year, establishing a community from its inception.
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