Moloco

Moloco

http://www.moloco.com/
https://www.linkedin.com/company/moloco/

Moloco, a privately owned company headquartered in the US, was founded in 2013 and employs approximately 860 individuals. The company reported $240.0M in revenue as of 2024. Moloco specializes in real-time bidding (RTB) and programmatic advertising, operating through distinct product lines. Moloco Ads provides advanced machine learning models for performance marketers to scale user acquisition for mobile applications. Moloco Commerce Media offers retailers and marketplaces a flexible solution to build their own ad business, focusing on relevance, results, and automation for streamlined ad operations. Furthermore, Moloco Streaming Monetization enables streaming media companies to develop an outcomes-based ads business, aiming to deliver relevancy for users and results for advertisers.

2024 Revenue

Founded

2013

Headcount

855

Headquarters

US

Primary Segment

RTB and programmatic

Ownership

Privately Owned

News Summary:

On April 21, 2026, Moloco announced the appointment of Dawn Ostroff to its Board of Directors, bringing global leadership experience across media, entertainment, technology, and advertising as the company accelerates its AI platform. Earlier, on April 1, 2026, the Singular 2026 ROI Index showcased Moloco on 29 leaderboards, placing it fifth overall for leaderboard appearances for the second consecutive year. This follows the March 18, 2026, announcement that Costco selected Moloco Commerce Media to power onsite advertising across Costco.com, aiming to bring in-warehouse discovery to the digital shelf and help brands drive outcomes while preserving Costco’s member-first experience.

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Moloco offers 3 products in the ad tech and services and media tech industries. Moloco's product portfolio comprises of tV and streaming ad tech, retail and commerce media ad tech and RTB and programmatic.

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Moloco's revenues were less than $500M in 2024. Caretta Research has split Moloco's revenue into 3 different product categories, the largest of which is demand side platform (DSP). For full access to Moloco's revenue breakdown subscribe to Caretta Portal.

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May

11th

2026

01:00

Nexon Sees Incremental Impact of Moloco Performance CTV, Driving Up to 3x Higher New User Sign-ups

After seeing initial success with Moloco Performance CTV, Nexon wanted to understand its true incremental impact. The results showed significant incremental lift, supporting that CTV is a performance driver for Nexon. Specifically, based on Nexon’s analysis: Up to 3x higher incremental lift in new user sign-ups vs.

Apr

21st

2026

18:30

Management Changes, Artificial Intelligence, B2B Tag

Moloco Strengthens Board of Directors, Announces the Appointment of Media & Technology Leader Dawn Ostroff

MENLO PARK, Calif– Apr 22, 2026 – Moloco, a global leader in AI advertising, today announced the appointment of Dawn Ostroff to its Board of Directors. Ostroff brings years of global leadership experience across media, entertainment, technology, and advertising to the Board as Moloco accelerates its AI platform across the evolving media landscape.

Apr

21st

2026

18:30

Emerging Tech, B2B Tag

Why Most Sportsbooks Miss Peak Demand—and How to Fix It

The Singular 2026 ROI Index showcases Moloco as a top partner outside walled gardens Moloco appears on 27 leaderboards, placing us fifth overall for leaderboard appearances.

Apr

1st

2026

18:30

The Singular 2026 ROI Index showcases Moloco as a top partner outside walled gardens

The 2026 Singular ROI Index is out, and for the second year running, Moloco is honored to be in elite company. Moloco appears on 29 leaderboards, placing us fifth overall for leaderboard appearances. As Susan Kuo (COO & Co-founder) said of Moloco: "Year over year, Moloco keeps showing up everywhere in our index.

Mar

18th

2026

18:30

Artificial Intelligence, B2B Tag

Costco Chooses Moloco to Power AI-Driven Retail Media

We’re excited to announce that Costco has selected Moloco Commerce Media to power onsite advertising across Costco.com, bringing the magic of in-warehouse discovery to the digital shelf. Costco has built a highly trusted, membership-driven retail environment, and this new approach to AI-powered commerce media will help brands drive real outcomes while preserving Costco’s well-loved, member-first experience. Read the full story from Mark Williamson, AVP of Retail Media at Costco, here.

Mar

15th

2026

13:00

Artificial Intelligence, B2B Tag

How AI Broke Brand Discovery

Consumers are turning to AI for everything from brand discovery to product research. With 80% of searches now ending without a click when AI overviews are present, the traditional paths to customer acquisition are changing fast.

Mar

10th

2026

18:30

Devsisters Exceeds ROAS Targets and Reduces CPI by 57% with Moloco Performance CTV

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Feb

24th

2026

02:36

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Feb

24th

2026

02:35

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Feb

3rd

2026

21:20

Emerging Tech, B2B Tag

Kochava Summit 2026

Meet Moloco at Kochava Summit 2026: February 10–12, 2026 Moloco is attending Kochava Summit 2026, the industry's leading convergence of measurement, analytics, and growth strategy by bringing together marketing leaders to explore what's next in cross-platform performance, attribution, and AI-driven optimization.

Jan

27th

2026

21:28

Gamesforum Barcelona 2026

Meet Moloco at Gamesforum Barcelona: February 10–11, 2026‍ ‍ Moloco is attending Gamesforum Barcelona 2026. Whether you're on the demand side, looking to scale player acquisition with performance and transparency — or on the supply side, focused on maximising revenue through programmatic monetisation — Moloco delivers the tools you need to grow.

Jan

20th

2026

18:30

Artificial Intelligence, B2B Tag

Two-Thirds of Top Marketing Leaders Expect a High Level of AI-Driven Disruption to Consumer Behavior

BOSTON, Jan. 21, 2026 /PRNewswire/ – AI is rewiring the digital economy in real time, forcing marketers to decode new consumer behaviors and rethink their playbooks. In a survey of top marketing leaders, 67% say they expect major disruption to the consumer journey, and nearly all are bracing for meaningful shifts ahead.

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