Moloco

Moloco

http://www.moloco.com/
https://www.linkedin.com/company/moloco/

Moloco, a privately owned company headquartered in the US, was founded in 2013 and operates with approximately 860 employees. The company reported $240.0M in revenue as of 2024. Functioning as a provider of RTB and programmatic advertising solutions, Moloco enables performance marketers to scale user acquisition for mobile applications through its machine learning models. It also offers solutions for retailers and marketplaces to build their own advertising businesses with a system that supports automated and streamlined ad operations. Additionally, Moloco provides tools for streaming media companies to establish outcomes-based advertising businesses for monetization. The company maintains offices across the US, the UK, Germany, Korea, China, India, Japan, and Singapore.

2024 Revenue

Founded

2013

Headcount

855

Headquarters

US

Primary Segment

RTB and programmatic

Ownership

Privately Owned

News Summary:

The 2026 Singular ROI Index recognized Moloco on April 1, 2026, for the second consecutive year, with the company appearing on 29 leaderboards and ranking fifth overall for leaderboard appearances. Previously, on March 18, 2026, Costco selected Moloco Commerce Media to power onsite advertising across Costco.com. This partnership aims to leverage AI-powered commerce media to enhance brand outcomes and extend in-warehouse discovery to the digital shelf, while preserving Costco's member-first experience.

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Moloco offers 3 products in the media tech and ad tech and services industries. Moloco's product portfolio comprises of retail and commerce media ad tech, tV and streaming ad tech and RTB and programmatic.

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Moloco's revenues were less than $500M in 2024. Caretta Research has split Moloco's revenue into 3 different product categories, the largest of which is demand side platform (DSP). For full access to Moloco's revenue breakdown subscribe to Caretta Portal.

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Apr

1st

2026

18:30

The Singular 2026 ROI Index showcases Moloco as a top partner outside walled gardens

The 2026 Singular ROI Index is out, and for the second year running, Moloco is honored to be in elite company. Moloco appears on 29 leaderboards, placing us fifth overall for leaderboard appearances. As Susan Kuo (COO & Co-founder) said of Moloco: "Year over year, Moloco keeps showing up everywhere in our index.

Mar

18th

2026

18:30

Artificial Intelligence, B2B Tag

Costco Chooses Moloco to Power AI-Driven Retail Media

We’re excited to announce that Costco has selected Moloco Commerce Media to power onsite advertising across Costco.com, bringing the magic of in-warehouse discovery to the digital shelf. Costco has built a highly trusted, membership-driven retail environment, and this new approach to AI-powered commerce media will help brands drive real outcomes while preserving Costco’s well-loved, member-first experience. Read the full story from Mark Williamson, AVP of Retail Media at Costco, here.

Mar

15th

2026

13:00

Artificial Intelligence, B2B Tag

How AI Broke Brand Discovery

Consumers are turning to AI for everything from brand discovery to product research. With 80% of searches now ending without a click when AI overviews are present, the traditional paths to customer acquisition are changing fast.

Mar

10th

2026

18:30

Devsisters Exceeds ROAS Targets and Reduces CPI by 57% with Moloco Performance CTV

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Feb

24th

2026

02:36

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Feb

24th

2026

02:35

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Feb

3rd

2026

21:20

Emerging Tech, B2B Tag

Kochava Summit 2026

Meet Moloco at Kochava Summit 2026: February 10–12, 2026 Moloco is attending Kochava Summit 2026, the industry's leading convergence of measurement, analytics, and growth strategy by bringing together marketing leaders to explore what's next in cross-platform performance, attribution, and AI-driven optimization.

Jan

27th

2026

21:28

Gamesforum Barcelona 2026

Meet Moloco at Gamesforum Barcelona: February 10–11, 2026‍ ‍ Moloco is attending Gamesforum Barcelona 2026. Whether you're on the demand side, looking to scale player acquisition with performance and transparency — or on the supply side, focused on maximising revenue through programmatic monetisation — Moloco delivers the tools you need to grow.

Jan

20th

2026

18:30

Artificial Intelligence, B2B Tag

Two-Thirds of Top Marketing Leaders Expect a High Level of AI-Driven Disruption to Consumer Behavior

BOSTON, Jan. 21, 2026 /PRNewswire/ – AI is rewiring the digital economy in real time, forcing marketers to decode new consumer behaviors and rethink their playbooks. In a survey of top marketing leaders, 67% say they expect major disruption to the consumer journey, and nearly all are bracing for meaningful shifts ahead.

Jan

20th

2026

13:00

Artificial Intelligence

The AI Disruption Index: How AI Is Reshaping Consumer Discovery

AI is changing how people shop, and not every industry is equally prepared. The AI Disruption Index is research from Moloco and BCG that maps 15 consumer industries to answer: How vulnerable is my business? Are my relationships strong enough? Where should I invest? The Research: 283 marketing executives surveyed 15 senior leader interviews 3,000+ apps analyzed (200B+ downloads) The Output: Industry-specific insights, competitive positioning, and actionable recommendations backed by real data.

Jan

16th

2026

08:46

Pocket Gamer Connects London 2026

Meet Moloco at Pocket Gamer Connects London: January 19–20, 2026‍ Moloco is attending Pocket Gamer Connects London 2026, one of the UK’s premier events for mobile games and app growth — featuring two days of insight, innovation, and industry connection across the gaming and app marketing landscape.

Dec

18th

2025

09:20

iGB Affiliate Barcelona 2026

Meet Moloco at iGB Affiliate Barcelona: January 20–21, 2026 Moloco is heading to iGB Affiliate Barcelona, where the global iGaming and affiliate marketing community comes together to talk performance, player acquisition, and what’s next for growth across sportsbook and casino apps.

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