Moloco, a privately owned company headquartered in the US, was founded in 2013 by a team of machine learning engineers and employs approximately 940 individuals. The company reported $270.0M in revenue as of 2025. Specializing in RTB and programmatic solutions, Moloco enables performance marketers to scale user acquisition for mobile apps through its machine learning models. Through Moloco Commerce Media, it provides retailers and marketplaces with a flexible solution to build their own ads business, delivering relevance, results, and automation for scaled and streamlined ad operations. Additionally, Moloco Streaming Monetization assists streaming media companies in optimizing their monetization strategy by building an outcomes-based ads business that delivers relevancy for users and results for advertisers. The company maintains offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore.

2025 Revenue

Founded

2013

Headcount

843

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Privately Owned

News Summary:

GrowthLoop expanded its composable commerce media offering on August 19, 2026, introducing embedded capabilities with adtech partners Moloco, The Trade Desk, and Audience Acuity. This new end-to-end Commerce Media Network (CMN) solution aims to help retailers launch and scale CMNs by connecting audience intelligence, onsite and offsite activation, and closed-loop measurement. Previously, on August 17, 2026, Moloco launched its Global Agency Partner Program with more than a dozen founding partners. This program strengthens collaboration with global agencies and aims to expand the adoption of Moloco's AI-powered performance advertising technology, recognizing agencies for driving brand growth on the Moloco platform across mobile apps, connected TV, and other digital channels.

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Moloco offers 3 products in the media tech and ad tech and services industries. Moloco's product portfolio comprises of retail and commerce media ad tech, RTB and programmatic and tV and streaming ad tech.
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Moloco's revenues were less than $500M in 2025. Caretta Research has split Moloco's revenue into 3 different product categories, the largest of which is demand side platform (DSP). For full access to Moloco's revenue breakdown subscribe to Caretta Portal.
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