Moloco

Moloco

http://www.moloco.com/
https://www.linkedin.com/company/moloco/

Moloco, a privately owned company headquartered in the US, was founded in 2013 by a team of machine learning engineers and employs approximately 940 individuals. The company reported $270.0M in revenue as of 2025. Specializing in RTB and programmatic solutions, Moloco enables performance marketers to scale user acquisition for mobile apps through its machine learning models. Through Moloco Commerce Media, it provides retailers and marketplaces with a flexible solution to build their own ads business, delivering relevance, results, and automation for scaled and streamlined ad operations. Additionally, Moloco Streaming Monetization assists streaming media companies in optimizing their monetization strategy by building an outcomes-based ads business that delivers relevancy for users and results for advertisers. The company maintains offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore.

2025 Revenue

Founded

2013

Headcount

843

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Privately Owned

News Summary:

Moloco's Growth Director, Ben Holmes, will advise operators at SBC Summit 2026 on effectively purchasing ads and tracking budget allocation for player acquisition around major sporting events, ahead of the company's exhibition at the summit. Previously, on September 16, Moloco unveiled a new global brand identity developed with Pentagram. This rebrand reflects the company's expansion beyond mobile advertising, its growing global footprint, and new partnerships across performance media and adtech since its 2013 launch. The new logo, featuring three circles representing lenses, light, and refraction, aims to visualize Moloco's AI-native machine-learning operations and sophisticated technical intelligence, centering performance-advertising decision-making. Earlier in the month, on September 2, Moloco appointed Rachel Glaser to its Board of Directors, where she will serve on the Audit Committee. Glaser brings decades of financial leadership experience from public technology and marketplace companies, an appointment that supports Moloco's scaling AI advertising business and its strategy to build out the Board with proven operators.

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Moloco offers 3 products in the media tech and ad tech and services industries. Moloco's product portfolio comprises of retail and commerce media ad tech, RTB and programmatic and tV and streaming ad tech.

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Moloco's revenues were less than $500M in 2025. Caretta Research has split Moloco's revenue into 3 different product categories, the largest of which is demand side platform (DSP). For full access to Moloco's revenue breakdown subscribe to Caretta Portal.

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Sep

23rd

2026

06:30

Events, B2B Tag, Marketing and Promotional Activities, Events and Conferences

Moloco On Turning Major Sporting Events Into Lasting Growth

Ahead of exhibiting at SBC Summit 2026, Ben Holmes, Growth Director at Moloco, advises operators on how best to buy ads at speed and to prove where the budget actually goes when acquiring players around major sporting events.

Sep

16th

2026

06:30

Emerging Tech, Artificial Intelligence, Marketing and Promotional Activities, Rebranding

Pentagram Rebrands Moloco, Adds Sharper Focus

Moloco launched its new global brand identity, created with Pentagram, this week. The logo reflects how the AI-native machine-learning company operates. The three circles, representing lenses, light and refraction, help center performance-advertising decision-making. “Moloco operates at an extraordinary level of technical sophistication, and we wanted the identity to make that intelligence visible.

Sep

15th

2026

06:27

Artificial Intelligence, Marketing and Promotional Activities, Rebranding

Moloco unveils new brand identity as AI-led adtech business expands

The rebrand comes as Moloco broadens its business beyond mobile advertising, expands its global footprint and builds partnerships across performance media and adtech New Delhi: AI-powered advertising company Moloco has unveiled a new brand identity as it looks to reflect the wider business it has built since its launch in 2013.

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2nd

2026

09:35

Management Changes, Emerging Tech, B2B Tag, Management Changes

Moloco Expands BOD With Appointment of Rachel Glaser

Moloco continues to build out its Board with proven operators as the AI advertising company scales Glaser brings decades of financial leadership across public technology and marketplace companies, and will serve on the Audit Committee Moloco, a global leader in AI advertising, today announced the appointment of Rachel Glaser to its Board of Directors.

Sep

2nd

2026

06:30

Truecaller scales native video monetization with the Moloco SDK

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Sep

2nd

2026

06:30

Management Changes, Emerging Tech, Management Changes

September 2026's Movers and Shakers: Savvy Games Group, Supercell, Scopely, King, Moloco and more

To keep you up to date with the latest movers and shakers in the mobile games industry, we've put together a regular roundup of the latest hires, promotions and, in some cases, exits. If you've recently joined a company or bagged a big promotion, or you're an employer that's just made a hire, drop us an email at news@pocketgamer.biz .

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Sep

1st

2026

10:12

Management Changes, Emerging Tech, B2B Tag, Management Changes

Moloco Appoints Former Etsy CFO Rachel Glaser to Board of Directors

Moloco has appointed former Etsy Chief Financial Officer Rachel Glaser to its board of directors, adding an experienced technology and marketplace finance executive as the AI advertising company continues to expand its global business. Glaser brings public-company finance, operations and governance experience from a career spanning digital marketplaces, media and technology.

Aug

27th

2026

06:58

Less than 2% of mobile releases in 2025 surpassed the milestone of 500,000 downloads — analysis

This conclusion was reached by the company Moloco. Kingshot According to Moloco's estimates, a total of more than 190,000 mobile games were released worldwide in 2025, but only a few achieved significant popularity. The company calculated that only 2,500 titles managed to reach at least half a million downloads.

Aug

27th

2026

06:30

Emerging Tech, B2B Tag, Marketing and Promotional Activities

How BevMo! turned CTV into a true performance channel

BevMo!, the American alcoholic beverage retailer and a wholly owned subsidiary of Gopuff, faced a familiar challenge: finding its next stage of growth. CTV was a natural channel to explore, with watch time exploding and more and more advertisers seeing the performance potential with leaned-in, high-value users.

Aug

27th

2026

05:07

87% of eventual top spenders in Whale-Driven mobile games haven’t made their first purchase in month one

The first month of a mobile game’s launch may reveal far less about its long-term revenue potential than publishers expect. New research from Moloco shows that 87% of eventual top spenders in Whale-Driven games have not yet made their first purchase during month one, highlighting how high-value players can emerge throughout a title’s first year rather than concentrating around launch.

Mobile Marketing Reads

Aug

24th

2026

10:56

Partnerships and Alliances, Emerging Tech, Artificial Intelligence, Marketing and Promotional Activities, Partnerships

Moloco Names Admiral Media Agency Partner

Programmatic advertising is moving beyond the traditional concentration of mobile growth budgets on Meta, Google and TikTok, as performance marketers look for additional sources of measurable customer acquisition. Moloco has launched its Agency Partner Program with a small founding group of agencies, naming Admiral Media among its initial partners.

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