Moloco, a privately owned company founded in 2013, provides technology for advertising. Its primary offerings are real-time bidding (RTB) and programmatic advertising solutions. The company employs approximately 820 people and is headquartered in the United States, with additional offices across Asia, Europe, and North America. Moloco's products cater to various sectors, including mobile app developers, retailers, marketplaces, and streaming media companies, focusing on user acquisition and ad revenue generation through machine learning-driven optimization. In 2024, the company's revenue was less than $250 million.
Moloco announced a partnership with Skai, an omnichannel advertising platform for commerce media, on September 17, 2025. Moloco will attend several tradeshows: the UA Society Summit in London on October 16, 2025; AGS Barcelona on October 29, 2025; and SiGMA Central Europe in Rome from November 4-6, 2025. Additionally, Moloco plans to attend Unlocked: Mobile & App Growth Summit in Amsterdam on an unspecified date in 2025.
Moloco offers 3 products in the ad tech industry. Moloco's product portfolio comprises of tV and streaming ad tech, RTB and programmatic and retail and commerce media ad tech.
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Moloco's revenues were less than $500M in 2024. Caretta Research has split Moloco's revenue into 3 different product categories, the largest of which is demand side platform (DSP). For full access to Moloco's revenue breakdown subscribe to Caretta Portal.
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