Moloco, a privately owned company founded in 2013, provides technology for advertising. Its primary offerings are real-time bidding (RTB) and programmatic advertising solutions. The company employs approximately 820 people and is headquartered in the United States, with additional offices across Asia, Europe, and North America. Moloco's products cater to various sectors, including mobile app developers, retailers, marketplaces, and streaming media companies, focusing on user acquisition and ad revenue generation through machine learning-driven optimization. In 2024, the company's revenue was less than $250 million.
On May 2, 2025, a report highlighted the growing importance of retail media, noting that nearly 20% of all digital ad spend flows through this channel. May 8, 2025, saw a clarification regarding the company's SDK, addressing misconceptions about its functionality. Ned Samuelson joined the company as Global Head of Business Moloco Commerce Media on May 12, 2025, focusing on expanding retail business and collaborating with customers. The company announced participation in two tradeshows: Retail Week's Digital Summit, with discussions on AI, personalization, and technology, and Cannes Lions 2025, from June 16-20, 2025, at Cabana Row in Cannes, France.
Moloco offers 3 products in the ad tech industry. Moloco's product portfolio comprises of premium video and CTV, RTB and programmatic and retail and commerce media.
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Moloco's revenues were less than $250M in 2024. Caretta Research has split Moloco's revenue into 3 different product categories, the largest of which is demand side platform (DSP). For full access to Moloco's revenue breakdown subscribe to Caretta Portal.
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