News Summary:
On June 24, 2026, AppsFlyer reportedly secured over a billion dollars in a Series E funding round, valuing the company at $2.7 billion, with the deal currently awaiting regulatory approvals, as published by Axios. This follows AppsFlyer's announcement on June 23 of a definitive investment agreement from Google, Meta, Moloco, and Unity. The deal, which values the mobile measurement platform at $2.7 billion, is specifically structured to prevent any single investor from influencing the company's attribution logic. Earlier on June 23, AppsFlyer completed an investment round totaling $1.3 billion from these companies—Google, Meta, Unity, and Moloco—achieving a post-money valuation of $2.7 billion, following the collapse of a prior acquisition deal with Apollo. AppsFlyer initially announced the signing of this definitive agreement for investments on June 23, noting the backing would accelerate innovation in AI-powered ad measurement, advance cross-platform attribution, and support autonomous marketing and agentic workflows.
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