Motorsport Australia

https://www.motorsport.org.au
https://www.linkedin.com/company/motorsportaustralia/

Motorsport Australia, a privately owned organization headquartered in Australia, was founded in 1953 and operates with approximately 120 employees. The organization reported $6.6M in revenue as of 2023. Functioning as a tier 2 media tech buyer, Motorsport Australia specializes in the development, regulation, and administration of motorsport across Australia as a not-for-profit member-based organization focused on motorsports and cycling. Formerly known as the Confederation of Australia Motor Sport (CAMS), the organization officially changed its trading name on January 1, 2020.

Revenue

Founded

1953

Headcount

115

Headquarters

Australia

Primary Segment

Motorsports and cycling

Ownership

Privately Owned

News Summary:

On July 6, Project Motor Racing (PMR) backed Motorsport Australia’s Women’s Introduction to Esports program, which commenced on June 29. The FIA-supported, free eight-week online program, developed in partnership with Full Send SimSport, aims to provide women with a confidence-building pathway into sim racing and the motorsport format. Previously, on June 4, anticipation grew for the 2026 Winton Festival of Speed, scheduled for July 24-26, celebrating historic Australian motorsport and high-country culture. Event organizers reported nearly 200 registrations, expecting over 350 race cars at Winton Raceway. Earlier, on June 3, the organization highlighted a strong line-up of motorsport events for the weekend of June 6-7, including the Northern Territory's largest off-road event. On May 28, Motorsport Australia formally apologized for comments made by its appointed Supercars Driving Standards Advisor, Craig Baird, regarding Walkinshaw TWG Racing driver Ryan Wood, stating that the comments breached expected standards for senior officials. This followed the May 27 announcement that Australia’s Hill Climb Championship will take place at Jack’s Hill, MotorMall Wanneroo Raceway, from October 30-31, hosted by the WA Sporting Car Club, bringing top competitors to the historic venue.

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Motorsport Australia offers 4 products in the media and telecoms services and sports industries. Motorsport Australia's product portfolio comprises of motorsports and cycling and search, social, and retail media.

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Motorsport Australia's revenues were less than $10M in 2024. Caretta Research has split Motorsport Australia's revenue into 2 different product categories, the largest of which is motorsports. For full access to Motorsport Australia's revenue breakdown subscribe to Caretta Portal.

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Jul

16th

2026

06:30

B2B Tag, Partnerships, Events and Conferences

APEX League returns to Motorsport Australia

Motorsport Australia is pleased to announce a new agreement with The Bend that sees the APEX League return to Motorsport Australia for the remaining three rounds of 2026. Further, Motorsport Australia and The Bend are working together to trial a new format for the remaining three rounds of the 2026 APEX League with Prototype vehicles competing alongside the existing GT-style cars, broadening the categories of eligible vehicles to deliver larger grids and more track time for all involved.

Motorsport Australia

Jul

6th

2026

01:00

B2B Tag

PMR backs Esports participants with special liveries

Motorsport Australia’s Women’s Introduction to Esports program has begun providing women with a beneficial way of getting involved in Esports, through a welcoming, confidence‑building, and fun method of sim racing. Supported by Project Motor Racing and backed by the FIA, the free eight‑week online Women’s Introduction to Esports program, which began on 29 June, is designed to open a new pathway to the motorsport format in partnership with Full Send SimSport.

Motorsport Australia

Jun

4th

2026

01:00

B2B Tag

Surging interest for Winton Festival of Speed

Anticipation is building for the 2026 edition of the Winton Festival of Speed, celebrating historic Australian motorsport and high-country culture next month on 24-26 July. Registrations are already nearing 200 according to event organisers, with the festival braced to welcome more than 350 race cars at the Winton Raceway.

Motorsport Australia

Jun

3rd

2026

01:00

B2B Tag

Weekend Warm-Up: 6-7 June

Winter is upon us with a strong line-up of motorsport events taking place this weekend. The largest off road event of the year in the Northern Territory leads the way over the course of the King’s Birthday long weekend.

Motorsport Australia

May

28th

2026

01:00

B2B Tag

Statement: Apology regarding conduct of Supercars Driving Standards Advisor

Motorsport Australia would like to formally apologise for the comments made by Motorsport Australia appointed Supercars Driving Standards Advisor (DSA) Craig Baird regarding Walkinshaw TWG Racing driver Ryan Wood. These comments constitute a breach of the standards that Motorsport Australia expects of its senior appointed officials.

Motorsport Australia

May

27th

2026

01:00

B2B Tag

Hill Climb Championship to return to Jack's Hill

Australia’s top Hill Climb competitors will converge on Western Australia this spring, with the Motorsport Australia Hill Climb Championship to take place at Jack’s Hill, located within MotorMall Wanneroo Raceway, from 30-31 October. Hosted by the WA Sporting Car Club, the event brings the country’s premier Hill Climb event to one of Australia’s most technically demanding and historic venues.

Motorsport Australia

May

22nd

2026

01:00

B2B Tag

Open Letter to Officials - Thank You

As we head into this weekend, there are 33 events taking place across the country, from motorkhanas to hill climbs, come and try days to social events, Round 2 of the EROAD Australian Rally Championship in Western Australia and the Repco Supercars Championship which is underway in Tasmania.

Motorsport Australia

May

20th

2026

01:00

B2B Tag

Young women behind growing interest in high

Less than two years ago, Georgia Tillyer would watch the high-octane motorsport of drifting from the sidelines, snapping pictures as a track photographer. Now, she is the one in the driver's seat. "As soon as I flicked the car out for the first time and just that pure adrenaline, I was like 'this is awesome'," the 21-year-old said.

ABC Australia

May

14th

2026

01:00

B2B Tag

Women take the wheel at MotorMall Wanneroo Raceway

MotorMall Wanneroo Raceway hosted a Motorsport Australia Women’s Introduction to Motorsport event in April, providing Western Australian-based women with their first taste of motorsport in a fun and relaxed environment. The day’s program, presented by the WA Sporting Car Club and in partnership with Motorsport Australia, provided an entry point for women looking to get behind the wheel and build confidence in a structured and supportive environment.

Motorsport Australia

May

12th

2026

21:50

Emerging Tech, B2B Tag

Motorsport Australia to axe vehicle logbooks

AN almost 60-year motorsport tradition will come to an end thanks to technology, as Motorsport Australia has signalled its intent to phase out paper logbooks for vehicles, which will be replaced by an equivalent electronic record stored centrally by the sanctioning body.

V8 Sleuth

May

11th

2026

01:00

B2B Tag

Your new Member Portal is coming soon

Motorsport Australia is pleased to announce the new Member Portal will be live in early June. The goal is simple: turn the currently slow and, let’s be honest, clunky experience into one that’s fully digital, integrated and seamless.

Motorsport Australia

May

3rd

2026

18:30

B2B Tag

Esports Championship information released for 2026

Motorsport Australia is pleased to announce new details for its leading Esports Championships for the year 2026. Three Esports Championship and Cup events will be held this year, including the Motorsport Australia Esports AC Championship, Motorsport Australia Esports Gran Turismo Championship and Motorsport Australia OFI Cup.

Motorsport Australia

Motorsport Australia has suppliers like Broadcast Sports International (BSI).

Example Suppliers

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Motorsport Australia sells broadcasting rights of its 3 motorsports competitions to 7 companies globally, covering 4 countries. Motorsport Australia's rights holders include YouTube.