Motorsport Australia, a privately owned organization headquartered in Australia, was founded in 1953 and operates with approximately 120 employees. The organization focuses on motorsports and cycling, functioning as a not-for-profit, member-based entity dedicated to the development, regulation, and administration of motorsport throughout Australia. The entity was previously known as the Confederation of Australia Motor Sport (CAMS) and officially changed its trading name to Motorsport Australia on January 1, 2020.

2024 Revenue

Founded

1953

Headcount

115

Headquarters

Australia

Primary Segment

Motorsports and cycling

Ownership

Privately Owned

News Summary:

Motorsport Australia's chief executive recently traveled to London to address an 84% increase in the organization's insurance premiums over the past five years, acknowledging the inherent risks of the sport. This action comes as Chief Executive Josh Blanksby, seven months into his tenure, focuses on making the organization quicker, more open, and more competitor-centric, while also tackling insurance costs, officials' development, and the disruption from the AASA collapse. Previously, a Formula 1 guide sparked discussion on September 24, 2026, for featuring historical tobacco logos, highlighting a form of advertising recently addressed in Australia. This development followed a legal storm around September 16, 2026, where owners of iconic Australian touring cars sought exemptions from tobacco advertising laws after cigarette signage on vehicles caused Foxtel's Kayo streaming service to drop a race broadcast. Earlier, on September 12, 2026, Motorsport Australia removed exemptions that permitted some historic racecars, replicas, and tributes to compete with period-style cigarette sponsorship, now requiring every vehicle to comply with the federal Public Health (Tobacco and Other Products) Act 2023.

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Motorsport Australia offers 4 products in the media and telecoms services and sports industries. Motorsport Australia's product portfolio comprises of motorsports and cycling and search, social, and retail media.
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Motorsport Australia's revenues were less than $10M in 2024. Caretta Research has split Motorsport Australia's revenue into 2 different product categories, the largest of which is motorsports. For full access to Motorsport Australia's revenue breakdown subscribe to Caretta Portal.
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Motorsport Australia has suppliers like Broadcast Sports International (BSI).

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Motorsport Australia sells broadcasting rights of its 3 motorsports competitions to 7 companies globally, covering 4 countries. Motorsport Australia's rights holders include YouTube.

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