Motorsport Australia, a privately owned organization headquartered in Australia, was founded in 1953 and operates with approximately 120 employees. The organization focuses on motorsports and cycling, functioning as a not-for-profit, member-based entity dedicated to the development, regulation, and administration of motorsport throughout Australia. The entity was previously known as the Confederation of Australia Motor Sport (CAMS) and officially changed its trading name to Motorsport Australia on January 1, 2020.
Motorsport Australia collaborated with Benalla Auto Club on August 14, 2026, to facilitate driver participation in the Viola Private Wealth Winton 300, scheduled for August 28-30, providing a streamlined process for competitors without a current Motorsport Australia licence. Previously, on July 21, Motorsport Australia supported Lions Australia’s "In the Driver’s Seat" program, which enabled over 130 visually impaired participants to drive at Sandown Raceway on July 5. On July 16, the APEX League returned to Motorsport Australia for its final three rounds of 2026, following a new agreement with The Bend. Both organizations are trialing a new format for these rounds, introducing Prototype vehicles alongside existing GT-style cars to broaden categories and increase track time. This followed the July 6 launch of Motorsport Australia's Women’s Introduction to Esports program, which began on June 29. Supported by Project Motor Racing and the FIA, the free eight-week online program, in partnership with Full Send SimSport, aims to create a new pathway into sim racing for women. Earlier, on June 4, anticipation grew for the 2026 Winton Festival of Speed, scheduled for July 24-26, with registrations nearing 200 and over 350 race cars expected at Winton Raceway.
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Motorsport Australia offers 4 products in the sports and media and telecoms services industries. Motorsport Australia's product portfolio comprises of search, social, and retail media and motorsports and cycling.
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Motorsport Australia's revenues were less than $10M in 2024. Caretta Research has split Motorsport Australia's revenue into 2 different product categories, the largest of which is motorsports. For full access to Motorsport Australia's revenue breakdown subscribe to Caretta Portal.
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Motorsport Australia has suppliers like Broadcast Sports International (BSI).
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Motorsport Australia sells broadcasting rights of its 3 motorsports competitions to 7 companies globally, covering 4 countries. Motorsport Australia's rights holders include YouTube.
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