American Motorcyclist Association, also known as AMA, is a state-owned organization headquartered in the US that focuses on motorsports and cycling. Founded in 1924, it employs approximately 90 individuals and reported $24.3M in revenue as of 2023. Functioning as a tier 3 media tech buyer, its core mission involves advocating for motorcyclists' interests in the halls of local, state, and federal government, within the committees of international governing organizations, and in the court of public opinion.
On July 8, 2026, the American Motorcyclist Association (AMA) renamed its Amateur Athlete of the Year Award in honor of Dan Bromley, who won the award in 2011 before becoming a professional champion in AMA Grand National Championship competition. Previously, on July 6, the AMA announced the passing of 14-year-old amateur flat-track racer Alyssa Kruppenbacker from Crescent City, Fla., following an on-track incident during the Mile program of the AMA Flat Track Grand Championship in Du Quoin, Ill. Earlier, on June 30, national registration opened for the 45th Annual Monster Energy AMA Amateur National Motocross Championship presented by AMSOIL, with registration remaining available until July 8. This followed the AMA's confirmation on June 25 that the third-annual AMA Pitbike Championship will run in 2026 alongside Permco AMA Vintage Motorcycle Days presented by Turn 14 Distribution, with SSR Motorsports serving as title sponsor and All Balls Racing as presenting sponsor.
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American Motorcyclist Association offers 11 products in the media and telecoms services and sports industries. American Motorcyclist Association's product portfolio comprises of motorsports and cycling and search, social, and retail media.
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American Motorcyclist Association's revenues were less than $50M in 2024. Caretta Research has split American Motorcyclist Association's revenue into 2 different product categories, the largest of which is motorsports. For full access to American Motorcyclist Association's revenue breakdown subscribe to Caretta Portal.
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American Motorcyclist Association sells broadcasting rights of its 5 motorsports competitions to 10 companies globally, covering 5 countries. American Motorcyclist Association's rights holders include YouTube.
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