MSP Sports Capital is a privately owned company headquartered in the US. Founded in 2019, the firm employs approximately 10 individuals and reported $593,004 in revenue as of 2023. Recognized as a tier 3 media tech buyer, the company functions as a global sports private equity firm focused on investments across athletics and multi-discipline sports.

Revenue

Founded

2019

Headcount

2

Headquarters

United States

Primary Segment

Athletics and multi-discipline sports

Ownership

Privately Owned

News Summary:

MSP Sports Capital, which acquired a majority interest in X Games from ESPN in 2022, announced a plan two years ago to fundamentally change the action sports franchise, moving away from standalone summer and winter events. Separately, on June 19, 2026, the New Zealand SailGP team, the Black Foils, secured new majority owners as they prepared to rejoin the SailGP fleet. Previously, on February 11, 2026, reports indicated that former Red Bull Racing team principal Christian Horner held discussions with MSP Sports Capital regarding backing a potential deal involving Alpine. Horner, replaced at Red Bull in July 2025, reportedly sought a return to F1. On February 10, 2026, his F1 return reportedly took a turn with an investor who previously held a stake in McLaren Racing, an entity MSP Sports Capital was once involved with. This followed earlier reports on February 9, 2026, that Horner's bid for an F1 return could be supported by a former part-owner of the McLaren team, specifically concerning the potential purchase of a stake in the Alpine team, available as Otro Capital seeks to sell its 24% stake acquired in 2023.

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MSP Sports Capital offers products in the sports industry. MSP Sports Capital's product portfolio comprises of athletics and multi-discipline sports.
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MSP Sports Capital's revenues were less than $1M in 2024. All the revenue comes from multi-Sport.
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MSP Sports Capital has suppliers like Frequency Networks.

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MSP Sports Capital sells broadcasting rights of its multi-Sport competitions globally.

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