National Hot Rod Association, also known as NHRA, is a privately owned organization headquartered in the US. Founded in 1951, the organization employs approximately 270 individuals and reported $96.7M in revenue as of 2024, functioning as a tier 1 media tech buyer. The company operates as a drag racing governing body, setting rules in drag racing and hosting events across the United States and Canada.

2024 Revenue

Founded

1951

Headcount

350

Headquarters

United States

Primary Segment

Motorsports and cycling

Ownership

Privately Owned

News Summary:

On August 21, 2026, American Rebel Light Beer and World Champion Matt Hagan are scheduled to compete at the NHRA Brainerd Nationals, with national television coverage planned for FS1 and FS2. Previously, on August 20, Mitch Kalitta, son of NHRA Top Fuel racer Doug Kalitta, announced he will debut his rookie Top Alcohol Dragster campaign with Randy Meyer Racing at the Brainerd Nationals, featuring Kalitta Air Careers branding. Earlier on August 19, Toronto Motorsports Park was set to host the Eastern Canadian E.T. Finals from August 28-30, where four class champions (Super Pro, Pro, Sportsman, and Motorcycle) will be crowned and advance to a world championship competition in Las Vegas. Also on August 19, Tom Bayer’s School of Drag Racing scheduled a special two-day licensing class in Indianapolis for September, taking place at Lucas Oil Indianapolis Raceway Park the weekend after the world’s biggest drag race. This followed the NHRA's welcome of Swamp Bottom Drag Strip, a new state-of-the-art facility under construction in Columbia, Mississippi, to its Member Track Network as part of the South Central Division (Division 4), announced on July 31, 2026.

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National Hot Rod Association (NHRA) offers 4 products in the sports and media and telecoms services industries. National Hot Rod Association (NHRA)'s product portfolio comprises of media and TV services and motorsports and cycling.
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National Hot Rod Association (NHRA)'s revenues were less than $250M in 2024. Caretta Research has split National Hot Rod Association (NHRA)'s revenue into 2 different product categories, the largest of which is motorsports. For full access to National Hot Rod Association (NHRA)'s revenue breakdown subscribe to Caretta Portal.
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Examples of National Hot Rod Association (NHRA)'s suppliers include SMT (SportsMEDIA Technology), Endeavor Streaming and Sony Professional Solutions.

Example Suppliers

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National Hot Rod Association (NHRA) sells broadcasting rights of its 3 motorsports competitions globally.

Example Sports Rights Customers

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