National Hot Rod Association, also known as NHRA, is a privately owned entity headquartered in the US. Founded in 1951, the organization operates with approximately 270 employees and reported $96.7M in revenue as of 2024, functioning as a tier 1 media tech buyer. The company's primary focus is motorsports and cycling, specifically serving as a drag racing governing body responsible for setting rules in drag racing and hosting events across the United States and Canada.
On May 1, 2026, Shawn Langdon made the fastest pass in NHRA history at 345 mph, taking the provisional No. 1 spot at the NHRA Southern Nationals, which marked the association's debut at South Georgia Motorsports Park. Previously, on April 27, the Ford Racing Mustang Cobra Jet 2200 became the quickest and fastest electric car in the quarter-mile at the NHRA 4-Wide Nationals. This followed Jonathan Allegrucci's victory on April 26, where he won the Flexjet Factory Stock title at zMax Dragway for the second consecutive year, driving his Ford Mustang Cobra Jet. Also on April 26, reigning Top Fuel world champion Doug Kalitta shattered the track speed record in the final round to win the 16th annual NHRA 4-Wide Nationals at zMAX Dragway, beating Shawn Langdon, Tony Stewart, and Leah Pruett. Capps, Hartford, and Herrera also claimed four-wide victories at the event, which additionally offered a Dodge Charger Thrill Ride experience for fans at zMAX Dragway.
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National Hot Rod Association (NHRA) offers 4 products in the sports and media and telecoms services industries. National Hot Rod Association (NHRA)'s product portfolio comprises of media and TV services and motorsports and cycling.
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National Hot Rod Association (NHRA)'s revenues were less than $250M in 2024. Caretta Research has split National Hot Rod Association (NHRA)'s revenue into 2 different product categories, the largest of which is motorsports. For full access to National Hot Rod Association (NHRA)'s revenue breakdown subscribe to Caretta Portal.
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