National Hot Rod Association, also known as NHRA, is a privately owned organization headquartered in the US. Founded in 1951, the organization employs approximately 270 individuals and reported $96.7M in revenue as of 2024, functioning as a tier 1 media tech buyer. The company operates as a drag racing governing body, setting rules in drag racing and hosting events across the United States and Canada.
On October 1, 2026, NHRA announced new multi-year media rights agreements for its Mission Foods Drag Racing Series with FOX Sports, The CW Network, and FloSports, positioning the organization for its largest household reach in its 75-year history. The NAPA Auto Parts NHRA Midwest Nationals will also feature the $7500 Aeromotive Showdown, an additional qualifying award for the quickest average elapsed time across all four qualifying rounds in NHRA Pro Mod. Earlier that day, World Wide Technology Raceway is set to unveil its inaugural "Gateway's Greatest" class during the NAPA Auto Parts NHRA Midwest Nationals weekend, honoring eight NHRA legends as part of the 75th-anniversary celebration. On September 30, Pro Stock Motorcycle rider Kelly Clontz confirmed ArchKey will partner with her Vance & Hines Motorsports Suzuki team at the NHRA NAPA Midwest Nationals, continuing a collaboration built on precision performance.
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National Hot Rod Association (NHRA) offers 4 products in the sports and media and telecoms services industries. National Hot Rod Association (NHRA)'s product portfolio comprises of motorsports and cycling and media and TV services.
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National Hot Rod Association (NHRA)'s revenues were less than $250M in 2024. Caretta Research has split National Hot Rod Association (NHRA)'s revenue into 2 different product categories, the largest of which is motorsports. For full access to National Hot Rod Association (NHRA)'s revenue breakdown subscribe to Caretta Portal.
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