Privately owned OpenBet, headquartered in the UK, was founded in 1996 and has approximately 1,090 employees. The company reported $153.4M in revenue as of 2024. Specializing in content rights, OpenBet offers content, technology, and services to the betting industry.
On August 16, 2026, OpenBet CTO Maria Kollia informed G3 magazine about the company's focus on transitioning the gambling industry from ad-hoc artificial intelligence (AI) experimentation to deep system integration. Kollia stated that the future of the sector requires building intelligent infrastructure where trading, risk management, and product development function within a unified core layer.
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