Play, a privately owned company headquartered in Poland, founded in 2005, with an estimated 2,210 employees, reported $2.6B in revenue as of 2024. The company operates as a tier 1 media tech buyer and specializes in telecommunications, offering mobile, internet, and TV services.
Play issued consolidated financial statements for P4 Group for 2025 on March 24, 2026. Previously, on January 13, 2026, P4 sp. z o.o., the company belonging to the French Iliad group, signed a new PLN 450 million credit facility. Bank Handlowy w Warszawie S.A. served as the lender, Citibank Europe PLC UK Branch as the facility agent, and Citibank NA London Branch as the arranger, with the agreement supported by a guarantee from the Swedish Credit Export Agency (EKN). This followed the publication of the Universal Registration Document Group Iliad for 2024 on December 16, 2025. Earlier, on November 18, 2025, P4 sp. z o.o. released selected preliminary consolidated financial information for the third quarter of 2025, prepared in line with Iliad Group reporting standards.
Play offers 4 products in the media and telecoms services industry. Play's product portfolio comprises of media and TV services, telecoms and consumer electronics.
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Play's revenues were over $1B in 2024. Caretta Research has split Play's revenue into 4 different product categories, the largest of which is enterprise broadband and voice. For full access to Play's revenue breakdown subscribe to Caretta Portal.
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