Prima Group, also known as FTV Prima, is a privately owned company based in Czechia. Founded in 1993, the company employs approximately 410 individuals and reported $191.5M in revenue as of 2024, functioning as a tier 1 media tech buyer. It specializes in broadcast television and radio, currently broadcasting 8 TV channels and 6 radio stations. The company also maintains a broad portfolio of websites and printed magazines, serving the Czech market with HbbTV.
On July 15, 2026, Czech DVB-T2 operator Digital Broadcasting announced plans to include the new channel Prima Sport in its free terrestrial TV lineup starting in August, adding it to multiplex 24. This follows Prima's earlier channels airing over multiplex 22, which is run by another operator.
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Prima Group offers 5 products in the media and telecoms services industry. Prima Group's product portfolio comprises of broadcast television and radio and media and TV services.
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Prima Group's revenues were less than $250M in 2024. Caretta Research has split Prima Group's revenue into 2 different product categories, the largest of which is linear (national channel groups). For full access to Prima Group's revenue breakdown subscribe to Caretta Portal.
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