Primis Tech

https://www.primis.tech
https://www.linkedin.com/company/primis-um/

Primis Tech, a privately owned Israeli company founded in 2007, develops video business systems. As of 2023, it employs approximately 100 people and generates less than $25 million in annual revenue. The company focuses on digital advertising, specifically creating solutions for video content discovery.

Revenue

Founded

2007

Headcount

100

Headquarters

Israel

Primary Segment

RTB and programmatic

Ownership

Privately Owned

News Summary:

Primis Tech reported on the increasing popularity of videos over written articles, citing higher engagement rates. The company also discussed the IAB Tech Lab's ads.txt initiative aimed at increasing transparency in digital advertising. Additionally, Primis Tech highlighted the importance of networking opportunities at industry events and the evolving advertising guidelines for video content. Lastly, the company mentioned the IAB Tech Lab's updated video advertising specifications, which represent a significant change for the advertising industry.

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Primis Tech offers 2 products in the ad tech and enterprise tech industries. Primis Tech's product portfolio comprises of RTB and programmatic and conferencing, ecommerce and customer journey technology.

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Primis Tech's revenues were less than $25M in 2023. Caretta Research has split Primis Tech's revenue into 2 different product categories, the largest of which is ad network. For full access to Primis Tech's revenue breakdown subscribe to Caretta Portal.

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