Primis Tech is a privately owned company headquartered in Israel. Founded in 2007, it employs approximately 100 individuals. Its main product is conferencing. The company functions as a digital advertising company specializing in video discovery solutions.
Primis and TMA increased investment in recruitment and broker-facing support as of July 17, 2026, aiming to strengthen their proposition for broker firms and respond quickly and effectively to brokers’ needs. Earlier in July, Primis expanded its lender panels. On July 9, the company added specialist lender West One to its panel of approved bridging lenders, providing Primis brokers access to West One’s range of bridging products, alongside its residential and buy-to-let product suites, which include first and second charge solutions across residential and semi-commercial property. This move followed the July 6 addition of National Friendly to the Primis panel, making its protection products, including accident-only income protection, income protection, and Friendly Shield, available to advisers across the Primis Mortgage Network.
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Primis Tech offers 2 products in the pro AV and ad tech and services industries. Primis Tech's product portfolio comprises of RTB and programmatic and conferencing systems and UC.
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Primis Tech's revenues were less than $25M in 2024. Caretta Research has split Primis Tech's revenue into 2 different product categories, the largest of which is professional live production and streaming platforms. For full access to Primis Tech's revenue breakdown subscribe to Caretta Portal.
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