Primis Tech is a privately owned company headquartered in Israel. Founded in 2007, it employs approximately 100 individuals. Its main product is conferencing. The company functions as a digital advertising company specializing in video discovery solutions.
Lendco joined the Primis bridging panel on October 5, 2026, expanding access to its specialist lending proposition for Primis brokers. As part of this relationship, Lendco will work closely with Primis to support its broker community through regular engagement, education, and training. Previously, on September 29, LSL Financial Services appointed Paula Mercer as sales director for Primis and TMA Club. Mercer brings over 18 years of experience in financial services, having previously served as sales director at LendInvest and held senior intermediary and business development roles at Atom bank and Lloyds Banking Group. This followed remarks on July 17 from Primis and TMA explaining their increased investment in recruitment and broker-facing support as a crucial part of strengthening their proposition for broker firms and responding to brokers’ needs.
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Primis Tech offers products in the ad tech and services industry. Primis Tech's product portfolio comprises of RTB and programmatic.
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Primis Tech's revenues were less than $25M in 2024. All the revenue comes from ad network.
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