Primis Tech, a privately owned Israeli company founded in 2007, develops video business systems. As of 2023, it employs approximately 100 people and generates less than $25 million in annual revenue. The company focuses on digital advertising, specifically creating solutions for video content discovery.
Primis Tech reported on the increasing popularity of videos over written articles, citing higher engagement rates. The company also discussed the IAB Tech Lab's ads.txt initiative aimed at increasing transparency in digital advertising. Additionally, Primis Tech highlighted the importance of networking opportunities at industry events and the evolving advertising guidelines for video content. Lastly, the company mentioned the IAB Tech Lab's updated video advertising specifications, which represent a significant change for the advertising industry.
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Primis Tech offers products in the media tech industry. Primis Tech's product portfolio comprises of video business systems.
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Primis Tech's revenues were less than $25M in 2023. All the revenue comes from personalisation and recommendation.
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