PRN is a privately owned company headquartered in the US, operating as a subsidiary of Stratacache, with iDKLIC as a subsidiary. Founded in 1992, with approximately 460 employees, it reported $120.0M in revenue as of 2025. The company specializes in retail and commerce media ad tech, functioning as a commercial digital media operator and services provider that builds, manages, and monetises in-store retail media networks (RMNs) for physical retailers.
Perion acquired in-store retail media company PRN for up to $12 million, expanding its advertising offering into point-of-purchase environments and extending Perion’s existing presence in programmatic digital out-of-home, commerce, social, and connected TV into in-store media. Perion confirmed the acquisition on August 28, 2026, stating that the transaction was announced on August 26, 2026. The all-cash deal, for up to $12 million, expands Perion's digital out-of-home and retail media capabilities across major North American retailers, providing access to a large network of in-store screens positioned close to the point of purchase. On August 27, 2026, Perion indicated the acquisition is expected to be immediately accretive, accelerating its in-store retail media DOOH reach and expanding its Total Addressable Market within the $70B+ U.S. Retail Media Market.
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