Professional Bull Riders, also known as PBR, is a privately owned international professional bull riding organization headquartered in Pueblo, Colorado, United States. Founded in 1992, with approximately 240 employees, the company functions as a tier 1 media tech buyer. As part of Endeavor, a global sports media entertainment company, PBR specializes in spectator sports.
Scripps Sports struck a multi-year broadcast partnership on April 17, 2026, with Professional Bull Riders to exclusively carry Premier Women’s Rodeo on its Ion and Grit networks, making them the U.S. television home for PWR championship events. The partnership is set to begin in May, with the 2026 PWR Championship broadcast from Fort Worth, Texas, scheduled for Sunday, May 17, at 1 p.m. ET on ION and Grit. Previously, on April 16, 2026, Montana native and PBR legend Clint Branger reflected on his career, coinciding with the PBR's "Unleash the Beast" tour hitting Billings, Montana, for its 31st consecutive year, leading up to the World Finals in Fort Worth, Texas.
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Professional Bull Riders (PBR) offers 2 products in the sports and media and telecoms services industries. Professional Bull Riders (PBR)'s product portfolio comprises of riding and animal sports and media and TV services.
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