Professional Bull Riders, also known as PBR, is a privately owned international professional bull riding organization headquartered in Pueblo, Colorado, United States. Founded in 1992, with approximately 240 employees, the company functions as a tier 1 media tech buyer. As part of Endeavor, a global sports media entertainment company, PBR specializes in spectator sports.
Professional Bull Riders (PBR) held an event at Canvas Stadium in Colorado State University on July 21-22, featuring bull riding competitions and live music performances by Cross Canadian Ragweed and Jon Pardi. This marked the first large-scale concerts at Canvas Stadium. Separately, PBR is involved in a legal dispute with Dr. Phil McGraw's bankrupt company, Merit Street Media. PBR alleges that Dr. Phil engaged in a "bad faith" Chapter 11 filing and filed an emergency motion to compel document production. Dr. Phil, in turn, claims that PBR and another creditor are attempting to smear his company and undervalue it. Finally, TKO, following its acquisition of PBR On Location and IMG, raised its full-year revenue and earnings guidance.
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Professional Bull Riders (PBR) offers 2 products in the media and telecoms services and sports industries. Professional Bull Riders (PBR)'s product portfolio comprises of riding and animal sports and media and TV services.
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