Pluto TV is a privately owned company, a subsidiary of Paramount Direct-to-Consumer, headquartered in the US. Founded in 2013, the company has approximately 660 employees and reported $1.1B in revenue as of 2025, operating as a tier 1 media tech buyer. It functions as an American free ad-supported streaming television service, available across the Americas and Europe. Operated by the Paramount Skydance Direct-to-Consumer division of Paramount Skydance, Pluto TV primarily offers content through digital linear channels that emulate traditional broadcast programming. The service generates revenue from video advertisements shown during programming, structured with commercial breaks similar to those found on conventional television.
Paramount began unifying its streaming apps in Summer 2026, bringing Pluto TV and Paramount+ onto a shared technical infrastructure. This move, reported on June 11, 2026, ensures the services remain distinct brands and are not merging, though some personnel are transitioning between them. Earlier, on May 13, 2026, a Parks Associates study indicated Pluto TV ranked among the top three free ad-supported streaming (FAST) services in the United States based on viewership, alongside Tubi and The Roku Channel.
Pluto TV currently holds 5 broadcasting rights for sports competitions including combat sports, soccer | association football and bull riding and rodeo.
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