Pluto TV is a privately owned company, a subsidiary of Paramount Direct-to-Consumer, headquartered in the US. Founded in 2013, the company has approximately 660 employees and reported $1.1B in revenue as of 2025, operating as a tier 1 media tech buyer. It functions as an American free ad-supported streaming television service, available across the Americas and Europe. Operated by the Paramount Skydance Direct-to-Consumer division of Paramount Skydance, Pluto TV primarily offers content through digital linear channels that emulate traditional broadcast programming. The service generates revenue from video advertisements shown during programming, structured with commercial breaks similar to those found on conventional television.
Pluto TV is currently rolling out a significant technical and design update that places its free ad-supported streaming service on the same underlying application foundation as Paramount+. This development follows Paramount's earlier announcement on June 11, 2026, that it would unify its streaming apps, bringing Pluto TV and Paramount+ onto a shared infrastructure. The company clarified that the two services would remain distinct brands despite the technical overhaul, though some personnel would move between them.
Pluto TV currently holds 5 broadcasting rights for sports competitions including bull riding and rodeo, soccer | association football and combat sports.
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