Vevo is a privately owned company headquartered in the US. Founded in 2009, with approximately 770 employees, Vevo operates as a tier 1 media tech buyer. The company specializes in media and TV services, primarily functioning as an American video hosting service providing music videos to YouTube.
On July 29, 2026, Vevo made its premium music video content available to MULO (multi-location) brands. Earlier in the month, on July 17, the company detailed its data science team's strategy, noting that its seven-person team, reporting to Revenue Operations rather than Engineering, operates within a rights-restricted environment co-owned by Universal Music, Sony Music, and Warner Music, which limits AI experimentation and prioritizes revenue outcomes over technical delivery. On July 14, Vevo expanded its Vevo Evolve advertising platform, adding a nostalgia-based buying capability that enables brands to target audiences through culturally significant music video moments, a feature based on research indicating that shared nostalgia enhances emotional engagement across generations. This follows Vevo naming DISQO its preferred brand lift and outcomes partner in the US on May 21, expanding their collaboration with a focus on advancing measurement in the fragmented media landscape.
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