Vevo is a privately owned company headquartered in the US. Founded in 2009, with approximately 770 employees, Vevo operates as a tier 1 media tech buyer. The company specializes in media and TV services, primarily functioning as an American video hosting service providing music videos to YouTube.
On April 23, 2026, Vevo announced its 2026 Upfront strategy, which aims to triple artist franchise sales through custom artist integrations, expanded data-driven targeting capabilities, and more flexible access to its premium music video inventory via YouTube's Instant Reserve program. The announcement in New York followed a client event where singer Nick Jonas performed live for brand partners. Previously, in February 2026, Vevo marked Black History Month with curated playlists, special programming, and artist tributes celebrating a century of Black musical achievement across multiple digital platforms, featuring themed playlists spotlighting R&B and Hip-Hop artists. Earlier, on January 1, 2026, Vevo unveiled a new visual performance for its ‘Live from Vevo Studios’ series, featuring Finn Wolfhard delivering “Everytown there’s a darling” from his debut solo effort, marking his transition to a more singular creative path.
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