Professional Triathletes Organisation, also known as PTO, is a privately owned entity headquartered in the UK. Founded in 2020, the organization, which employs approximately 30 individuals, reported $11.0M in revenue as of 2023 and functions as a tier 2 media tech buyer. The PTO operates primarily in the spectator sports sector, serving as an athlete-owned organization dedicated to professional triathletes.

Revenue

Founded

2020

Headcount

29

Headquarters

UK

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On April 26, 2026, DAZN expanded its international broadcast rights for the T100 Triathlon World Tour to include Africa, making all races available for free on DAZN across the United States, Canada, Latin America, the Middle East, Japan, Australia, New Zealand, and Africa. Previously, on March 10, 2026, the Professional Triathletes Organisation and World Triathlon announced that the 2026 T100 Triathlon World Tour would be available free of charge globally on TriathlonLive.tv, starting with the Gold Coast T100 on March 21. Earlier, on September 17, 2025, the Professional Triathletes Organisation (PTO) stated it would publish individual athlete RaceRanger data after each T100 race, with immediate effect, beginning with the French Riviera T100 from August 30. This followed the September 1, 2025, announcement by Visit Qatar, the PTO, World Triathlon, and the Qatar Cycling and Triathlon Federation that Lusail City would host the 2025 Qatar T100 World Championship Final from December 10–13, 2025.

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Professional Triathletes Organisation (PTO) offers 3 products in the sports and media and telecoms services industries. Professional Triathletes Organisation (PTO)'s product portfolio comprises of sports tickets, merchandise and sponsorship, media and TV services and athletics and multi-discipline sports.
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Professional Triathletes Organisation (PTO)'s revenues were less than $25M in 2023. Caretta Research has split Professional Triathletes Organisation (PTO)'s revenue into 3 different product categories, the largest of which is triathlon. For full access to Professional Triathletes Organisation (PTO)'s revenue breakdown subscribe to Caretta Portal.
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Professional Triathletes Organisation (PTO) has partners like Garmin. Examples of Professional Triathletes Organisation (PTO)'s suppliers include StreamAMG, Endeavor Streaming and Dataworks.

Example Suppliers

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Example Partners

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Professional Triathletes Organisation (PTO) sells broadcasting rights of its triathlon competitions globally.

Example Sports Rights Customers

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