Professional Triathletes Organisation, also known as PTO, is a privately owned entity headquartered in the United Kingdom. Founded in 2020, the organization operates with approximately 30 employees, focusing on spectator sports and functioning as a tier 1 media tech buyer. The company is an athlete-owned organisation dedicated to professional triathletes.

2024 Revenue

Founded

2020

Headcount

61

Headquarters

United Kingdom

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On August 19, 2026, the Professional Triathletes Organisation, alongside Dubai's Department of Economy and Tourism and Dubai Sports Council, announced Al Mamzar as the new venue for the 2026 Dubai T100 Triathlon. This event, scheduled for November 13-15, will serve as the penultimate stop on the nine-race T100 Race to Qatar. Previously, on May 7, 2026, the organization named Sokin its Official Global Business Payments Partner and title partner for the San Francisco event on June 6-7, 2026, rebranding the professional race as the Sokin San Francisco T100 Triathlon and the 46-year-old amateur race as the Sokin Escape From Alcatraz Triathlon. Earlier in May, on May 2, 2026, Challenge Wānaka disclosed its evolution into a 100km race in 2027, heralding a new partnership between Challenge Family and the Professional Triathletes Organisation. This New Zealand event previously featured a classic middle distance format.

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Professional Triathletes Organisation (PTO) offers 3 products in the sports and media and telecoms services industries. Professional Triathletes Organisation (PTO)'s product portfolio comprises of media and TV services, sports tickets, merchandise and sponsorship and athletics and multi-discipline sports.
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Professional Triathletes Organisation (PTO)'s revenues were less than $50M in 2024. Caretta Research has split Professional Triathletes Organisation (PTO)'s revenue into 3 different product categories, the largest of which is triathlon. For full access to Professional Triathletes Organisation (PTO)'s revenue breakdown subscribe to Caretta Portal.
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Professional Triathletes Organisation (PTO) has partners like Garmin. Examples of Professional Triathletes Organisation (PTO)'s suppliers include Dataworks, StreamAMG and Endeavor Streaming.

Example Suppliers

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Example Partners

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Professional Triathletes Organisation (PTO) sells broadcasting rights of its triathlon competitions globally.

Example Sports Rights Customers

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