Professional Triathletes Organisation, also known as PTO, is a privately owned entity headquartered in the UK. Founded in 2020, the organization, which employs approximately 30 individuals, reported $11.0M in revenue as of 2023 and functions as a tier 2 media tech buyer. The PTO operates primarily in the spectator sports sector, serving as an athlete-owned organization dedicated to professional triathletes.

Revenue

Founded

2020

Headcount

29

Headquarters

United Kingdom

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

The Professional Triathletes Organisation (PTO) announced Sokin as its Official Global Business Payments Partner and title partner for the San Francisco event on June 6-7, 2026. This partnership will brand the professional race as the Sokin San Francisco T100 Triathlon and the 46th annual amateur race as the Sokin Escape From Alcatraz Triathlon. Previously, on May 2, Challenge Wānaka, regarded as one of the sport's most scenic triathlons, revealed its evolution into a 100km race in 2027, marking a new partnership between Challenge Family and the PTO. The New Zealand event, held in February, previously featured a classic middle distance of a 1.9km swim, a 90km bike, and a 13.1km run. Earlier, on April 26, DAZN expanded its international broadcast rights for the T100 Triathlon World Tour to include Africa. This extension ensures all T100 calendar races are available for free on DAZN across the United States, Canada, Latin America, the Middle East, Japan, Australia, New Zealand, and Africa.

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Professional Triathletes Organisation (PTO) offers 3 products in the media and telecoms services and sports industries. Professional Triathletes Organisation (PTO)'s product portfolio comprises of athletics and multi-discipline sports, sports tickets, merchandise and sponsorship and media and TV services.
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Professional Triathletes Organisation (PTO)'s revenues were less than $25M in 2024. Caretta Research has split Professional Triathletes Organisation (PTO)'s revenue into 3 different product categories, the largest of which is triathlon. For full access to Professional Triathletes Organisation (PTO)'s revenue breakdown subscribe to Caretta Portal.
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Professional Triathletes Organisation (PTO) has partners like Garmin. Examples of Professional Triathletes Organisation (PTO)'s suppliers include StreamAMG, Dataworks and Endeavor Streaming.

Example Suppliers

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Example Partners

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Professional Triathletes Organisation (PTO) sells broadcasting rights of its triathlon competitions globally.

Example Sports Rights Customers

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