World Triathlon

http://www.triathlon.org
https://www.linkedin.com/company/worldtriathlon/

World Triathlon, a privately owned organization headquartered in Switzerland, founded in 1989 and employing approximately 200 individuals, reported $10.5M in revenue as of 2024. The company operates in the spectator sports sector, functioning as the international governing body for the Olympic sport of triathlon and its related multisport disciplines globally, encompassing duathlon, aquathlon, cross triathlon, and winter triathlon.

2024 Revenue

Founded

1989

Headcount

192

Headquarters

Switzerland

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On April 27, the 2026 European Triathlon Cup in Torremolinos, Spain, concluded as a duathlon after organizers converted the event due to safety concerns over water quality, replacing the traditional swim segment with a 2.5 km run, 20 km cycle, and final 5 km run. This format change followed an official ban on swimming introduced by the Torremolinos City Council on April 22, which cited unsafe levels detected in recent water quality tests at Los Álamos Beach. Previously, on April 26, the WTCS opener in Samarkand featured world champions Beth Potter and Lisa Tertsch, while Hayden Wilde and Matthew Hauser competed in the first round of this year’s men’s T100 in Singapore. Earlier, on April 19, the Oceania Super Sprint and Oceania Para Triathlon Championships took place. World Triathlon also announced on April 13 that Beijing will host a World Cup event on October 17, marking triathlon's return to the city that hosted the 2008 Olympics, where Jan Frodeno and Emma Snowsill secured gold medals.

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World Triathlon offers 4 products in the sports and media and telecoms services industries. World Triathlon's product portfolio comprises of sports tickets, merchandise and sponsorship, search, social, and retail media and athletics and multi-discipline sports.

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World Triathlon's revenues were less than $25M in 2024. Caretta Research has split World Triathlon's revenue into 3 different product categories, the largest of which is other. For full access to World Triathlon's revenue breakdown subscribe to Caretta Portal.

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May

23rd

2026

01:00

B2B Tag

Taylor-Brown charges to first T100 win in Pamplona-Navarra

Pamplona, in Northern Spain’s Navarra region, is best known globally for its historic old town and famous San Fermín bull run, and Taylor-Brown seemed to take inspiration as she charged around the 18km 3-lap run course to go from third in T2 to the top of the podium.

World Triathlon

May

22nd

2026

07:35

Events, B2B Tag

Bids open for 2027 & 2028 Winter Triathlon and Powerman WC

World Triathlon has opened the bidding process for host cities wishing to stage the 2027 and 2028 editions of the World Triathlon Winter Championships and Winter Cups, as well as the World Triathlon Powerman Middle Distance and Long Distance Duathlon Championships.

World Triathlon

May

22nd

2026

01:00

B2B Tag

Poland’s Double Weekend of Racing Begins in Olsztyn

Olsztyn kicks off back-to-back weekends of racing in Poland as the city hosts the ninth edition of the Triathlon Cup this weekend. Elite and Junior Europe Triathlon Cup races will take centre stage before attention turns to next week’s event in Rzeszów, with both venues staging sprint-distance racing for Elite and Junior athletes.

World Triathlon

May

21st

2026

01:00

Events, B2B Tag

World Triathlon opens bids for 2027 & 2028 Winter Triathlon and Powerman middle & long distance duathlon events

World Triathlon has opened tthe bidding process for host cities wishing to stage the 2027 and 2028 editions of the World Triathlon Winter Championships and Winter Cups, as well as the World Triathlon Powerman Middle Distance and Long Distance Duathlon Championships.

World Triathlon

May

15th

2026

01:00

B2B Tag

HIGHLIGHTS - 2026 CHENGDU MIXED RELAY WORLD CUP

Follow World Triathlon on social media: 🔵 Facebook: https://www.facebook.com/worldtriathlon 🔵 X: https://twitter.com/worldtriathlon 🔵 Instagram: https://www.instagram.com/worldtriathlon/?hl=en 🔵 TikTok: https://www.tiktok.com/@worldtriathlon 🔵 Linkedln: https://www.linkedin.com/company/worldtriathlon/ 💻 Website: https://www.triathlon.org/ 📺 WATCH every race on https://www.triathlonlive.tv/ Subscribe to our YouTube ▶️

World Triathlon

May

13th

2026

01:00

Events, B2B Tag

The countdown to Tarragona 2026: One month to go

With one month to go until the 2026 Europe Triathlon Championships Tarragona, anticipation is building for one of the major events on the European triathlon calendar. On 13 and 14 June, Europe’s best triathletes will gather in Tarragona, Spain, to compete for the continent’s elite sprint and standard distance titles in a spectacular Mediterranean setting.

World Triathlon

May

12th

2026

23:35

B2B Tag

Home hopeful Manami Hayashi keen to impress in Yokohama

Ten years have passed since Ai Ueda flew to the last Japanese medal at WTCS Yokohama. Ten long years in which Yokohama has hosted phenomenal race after phenomenal race, without the home team managing to come away with the podium finish the local crowds would so dearly relish.

World Triathlon

May

11th

2026

13:35

B2B Tag

Athlete reactions from the 2026 Chengdu World Cup

Can lightning strike twice? The last time Luke Willian (AUS) won a World Cup, he went on to claim a maiden WTCS medal two weeks later in Yokohama. Fresh off his latest win in Chengdu, he is primed for his first WTCS appearance of 2026.

World Triathlon

May

11th

2026

01:35

Events, ESG, B2B Tag

The 2026 World Triathlon Monday Morning Mix: W13

After going through April without any World Cup racing, the circuit was back with a bang at the weekend with a pair of feverishly close races. In case you missed them live, be sure to watch them back on TriathlonLive, and try to guess in particular who would go on to win from the start of the final kilometre (hint: there’s a fair chance you’ll get it wrong).

World Triathlon

May

11th

2026

01:00

B2B Tag

France Dominate in Caorle with eight medals claimed

France dominant in Caorle with eight medals claimed Caorle hosted the Europe Triathlon Cup and Junior Cup competition for the sixth time in Porto Santa Margherita, welcoming more than 300 athletes across the weekend. Over 200 juniors competed in Friday afternoon’s semifinals, gaining valuable international racing experience, with many taking part in a Junior Cup event for the first time.

World Triathlon

May

10th

2026

16:52

Awards and Recognitions, B2B Tag

Canadian Triathletes Battle to Relay Bronze at World Triathlon Cup in China

CHENGDU, Chn— Four Canadian triathletes from across the country teamed up to secure the bronze medal in a hard-fought battle at the World Triathlon Cup in Chengdu, China on Sunday. Isla Britton (Montreal), Tyler Mislawchuk (Oak Bluff, Man.), Sophia Howell (Airdrie, Alta.) and Martin Sobey (Charlottetown, P.E.I.) swam, pedaled and ran their hearts out to the podium, completing their four combined legs in a time of 1:22:53.

SIRC

May

10th

2026

01:00

Awards and Recognitions, B2B Tag

Guerrero, Carballo, González and Serrat deliver Spain's biggest Mixed Relay win in years

Spain saved the best for last in Chengdu. On a weekend that had already delivered two unforgettable individual sprint finishes, it was the Spanish quartet of Ana Carballo Gómez, Pelayo González Turrez, Sara Guerrero Manso and Antonio Serrat Seoane who wrote the final chapter — crossing the line in dominant fashion to claim gold in the first-ever Mixed Relay contested at the World Triathlon Cup.

World Triathlon

World Triathlon sells broadcasting rights of its triathlon competitions to 29 companies globally, covering 7 countries. World Triathlon's rights holders include BBC. World Triathlon currently holds broadcasting rights for sports competitions including triathlon.

Analysis

Data

Analysis

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World Triathlon

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

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