World Triathlon

http://www.triathlon.org
https://www.linkedin.com/company/worldtriathlon/

World Triathlon, a privately owned entity headquartered in Switzerland, founded in 1989, employs approximately 200 individuals. It reported $10.3M in revenue as of 2023 and functions as a tier 3 media tech buyer. The company specializes in spectator sports and serves as the international governing body for the Olympic sport of triathlon and all related multisport disciplines globally, encompassing duathlon, aquathlon, cross triathlon, and winter triathlon.

2023 Revenue

Founded

1989

Headcount

192

Headquarters

Switzerland

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On February 18, 2026, Barbados hosted the World Triathlon Development Regional Cup Bridgetown 2026, an event that also served as a qualifying race for the Youth Olympic Games Dakar 2026. This followed the announcement on February 16, 2026, that Lanzarote would debut on the World Triathlon Cup circuit, drawing an anticipated field of athletes. Earlier in the month, on February 10, 2026, World Triathlon indicated an extensive schedule for the 2026 World Triathlon Cup season, with races planned throughout the year. Previously, on February 6, 2026, World Triathlon unveiled the qualification system for the Los Angeles 2028 Olympic Games, which the International Olympic Committee (IOC) Executive Board approved. This system aims to broaden global representation by incorporating significant updates and expanding 'New Flag' opportunities for emerging nations, building on previous frameworks.

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World Triathlon offers 4 products in the media and telecoms services and sports industries. World Triathlon's product portfolio comprises of athletics and multi-discipline sports, sports tickets, merchandise and sponsorship and media and TV services.

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World Triathlon's revenues were less than $25M in 2023. Caretta Research has split World Triathlon's revenue into 3 different product categories, the largest of which is other. For full access to World Triathlon's revenue breakdown subscribe to Caretta Portal.

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Feb

18th

2026

09:32

B2B Tag

World Triathlon Development Regional Cup Bridgetown 2026

Gran fin de semana de competencia en la Copa Regional de Desarrollo en Barbados Barbados fue escenario de un espectacular fin de semana de competencia con la celebración de la World Triathlon Development Regional Cup Bridgetown 2026 , evento que además otorgó puntos como carrera clasificatoria para los Juegos Olímpicos de la Juventud Dakar 2026 .

World Triathlon

Feb

16th

2026

18:30

B2B Tag

Lanzarote’s World Triathlon Cup debut draws stellar field

Long a hub of triathlon, the new Lanzarote World Cup has been hotly anticipated since its announcement. Now, with the start lists revealing the talent set to race, the island’s first appearance on the circuit is set to be an unmissable event.

World Triathlon

Feb

11th

2026

00:26

Partnerships and Alliances, B2B Tag

Challenge Family joins the Triathlon World Tour through acquisition by PTO

The Professional Triathletes Organisation (PTO) announced today it has acquired a majority shareholding in Challenge Family from Y11 Sport & Media, to make it a key part of the newly announced Triathlon World Tour. “This acquisition and investment into Challenge Family is a significant moment in the PTO journey.

World Triathlon

Feb

10th

2026

07:25

Events, B2B Tag

Triathlon overload with races aplenty in 2026 World Cup

We hope you have enjoyed a restful break over the winter for in less than two months the World Triathlon Cup will return, and when this train leaves the station it will not stop until the end of the year.

World Triathlon

Feb

6th

2026

13:30

B2B Tag

Expanded ‘New Flag’ opportunities for emerging nations as LA2028 Olympic qualification system is announced

The triathlon qualification system for the Los Angeles Olympics in 2028 has been unveiled, with an emphasis on increasing opportunities for emerging nations. World Triathlon have announced that the Executive Board of the International Olympic Committee (IOC) has approved a system which builds on the framework of previous cycles while incorporating significant updates designed to broaden global representation.

TRI247

Feb

4th

2026

16:51

B2B Tag

Los Angeles 2028 Triathlon Qualification Pathway Formally Approved

The pathway to the Los Angeles 2028 Olympic Games is officially set, with the International Olympic Committee (IOC) approving the qualification system proposed by World Triathlon. The framework largely mirrors recent Olympic cycles but introduces some meaningful changes aimed at widening global access to the Games.

Triathlon Magazine

Feb

2nd

2026

20:38

B2B Tag

The 2026 Europe Triathlon Championships Tarragona open registration for age groups

The 2026 Europe Triathlon Championships Tarragona has today opened registration for age group triathletes who will compete alongside the elite athletes on the same stage on 13 June (sprint distance) and 14 June (standard distance). This will be a unique opportunity for amateur athletes to share two days on the same stage as the leading European triathletes who will be competing for the European title this summer.

World Triathlon

Feb

2nd

2026

04:00

B2B Tag

World Triathlon Development Regional Cup Formosa 2026

[Translated] El pasado fin de semana se disputó la primera Copa Regional de Desarrollo de la temporada 2026 en Paseo Costanero Vuelta Fermoza, en la ciudad de Formosa, Argentina, marcando el inicio oficial del calendario

World Triathlon

Jan

28th

2026

07:55

B2B Tag

Tilly Offord set for dream return to triathlon

There is a music to elite triathlon. It starts with the slow spinning of bikes rolling into transition, the crinkle of last minute energy gels being opened, wetsuits being zipped. There’s a nervous slap of a leg, the soft padded footsteps of the jog to the pontoon.

World Triathlon

Jan

26th

2026

07:31

B2B Tag

Pedro Afonso Pinto Gaspar accepts a 3-year sanction for ADRV

The International Testing Agency (ITA), leading an independent anti-doping program on behalf of World Triathlon, reports that Portuguese triathlete Pedro Afonso Pinto Gaspar has accepted a three-year period of ineligibility after testing positive for the prohibited substance Mesterolone.

World Triathlon

Jan

22nd

2026

05:52

Events, B2B Tag

Challenge Almere-Amsterdam Returns in 2026 to Celebrate 45th Anniversary and Host European Championship Long Distance

Europe Triathlon is pleased to confirm that Challenge Almere-Amsterdam will return in 2026, with the iconic Dutch event scheduled to take place from 10–13 September 2026. The upcoming edition will mark a major milestone, celebrating the event’s 45th anniversary, while once again hosting the Europe Triathlon European Championship Long Distance.

World Triathlon

Jan

20th

2026

18:30

B2B Tag

Highlights | 2025 Wollongong World Triathlon Age-Group...

Follow World Triathlon on social media: 🔵 Facebook: https://www.facebook.com/worldtriathlon 🔵 X: https://twitter.com/worldtriathlon 🔵 Instagram: https://www.instagram.com/worldtriathlon/?hl=en 🔵 TikTok: https://www.tiktok.com/@worldtriathlon 🔵 Linkedln: https://www.linkedin.com/company/worldtriathlon/ 💻 Website: https://www.triathlon.org/ 📺 WATCH every race on https://www.triathlonlive.tv/ Subscribe to our YouTube ▶️

World Triathlon

World Triathlon sells broadcasting rights of its triathlon competitions to 29 companies globally, covering 7 countries. World Triathlon's rights holders include BBC. World Triathlon currently holds broadcasting rights for sports competitions including triathlon.

Analysis

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Analysis

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World Triathlon

2023 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

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