Puls 4, also known as ProSiebenSat.1 PULS 4, is a privately owned company headquartered in Austria. Founded in 2004, it is a subsidiary of ProSiebenSat.1 Media and employs approximately 460 individuals. The company specializes in broadcast television and radio, reporting $54.0M in revenue as of 2024, and functions as a tier 2 media tech buyer. It operates as the largest private TV station group in Austria, organizing the four Austrian free TV programs: PULS 4, ATV, ATV II, and PULS 24. The station was acquired by the then ProSiebenSat.1 Media AG in August 2007. In April 2019, ProSiebenSat.1 PULS 4 acquired the ATV Group, which operates the two Austrian channels ATV and ATV 2. On September 1, 2019, the broadcasting group launched its fourth free TV channel, the 24/7 news channel PULS 24.
ProSiebenSat.1 Puls 4 will manage advertising sales for DAZN in Austria, commencing immediately under a new strategic partnership announced on March 17, 2026. This agreement aims to bolster premium sports monetization in Austria's connected TV (CTV) market by combining DAZN’s live sports rights with ProSiebenSat.1 Puls 4’s video sales infrastructure, giving the broadcaster responsibility for DAZN’s full advertising inventory. Previously, on February 1, 2026, the company reported significant growth in January, with Puls 4 increasing its market share by 22 percent to 4.9 percent, making it the strongest Austrian private TV broadcaster. ATV, also part of the group, achieved a 4.2 percent market share, a 6 percent increase, and was the leading private TV broadcaster in prime time with a 6.7 percent market share, up 17 percent.
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