Puls 4, also known as ProSiebenSat.1 PULS 4, is a privately owned company headquartered in Austria. It operates under its parent company, ProSiebenSat.1 Media. Founded in 2004, the company, which employs approximately 460 individuals, specializes in broadcast television and radio. Puls 4 functions as a tier 2 media tech buyer and reported $54.0M in revenue as of 2024. The company is recognized as the largest private TV station group in Austria, acting as the organizer of the four Austrian free TV programs: PULS 4, ATV, ATV II, and PULS 24. Its operations include the acquisition of the ATV Group in April 2019, through which it operates the two Austrian channels ATV and ATV 2. In September 2019, Puls 4 launched its fourth free TV channel, the 24/7 news channel PULS 24.
ProSiebenSat.1 Puls 4 will manage advertising sales for DAZN in Austria, commencing immediately under a new strategic partnership announced on March 17, 2026. This agreement aims to bolster premium sports monetization in Austria's connected TV (CTV) market by combining DAZN’s live sports rights with ProSiebenSat.1 Puls 4’s video sales infrastructure, giving the broadcaster responsibility for DAZN’s full advertising inventory. Previously, on February 1, 2026, the company reported significant growth in January, with Puls 4 increasing its market share by 22 percent to 4.9 percent, making it the strongest Austrian private TV broadcaster. ATV, also part of the group, achieved a 4.2 percent market share, a 6 percent increase, and was the leading private TV broadcaster in prime time with a 6.7 percent market share, up 17 percent.
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