Red Bull Media House, a privately owned company headquartered in Austria, was founded in 2006, employs approximately 1,120 individuals, and reported $633.6M in revenue as of 2024. The company operates as a tier 1 media tech buyer. It specializes in broadcast television and radio, and was created in 2008 as a separate arm of its drinks distributor to create media, encompassing print media, audio content, movies, TV shows, and web video. The company focuses on sports, culture, and lifestyle content.
Disney+ and ESPN unveiled key art for "Max Vs 100" on September 8, 2026, a live event scheduled for September 16, 2026. The broadcast will feature four-time Formula 1 World Champion and Oracle Red Bull Racing Driver Max Verstappen attempting to overtake 100 drivers at Silverstone, with British comedian Mo Gilligan leading the live coverage alongside a team of expert analysts. Previously, on October 9, 2025, Red Bull Media House mandated a Green Toolkit for CO2e reporting, which is now utilized across the Red Bull Group. This followed Red Bull Media House's partnership with TVU Networks for the 2025 Wings for Life World Run, announced on June 15, 2025. For the global event, which covered 170 countries and over 310,000 runners, the partnership leveraged AI, cloud technology, and smartphones to enable a comprehensive and tech-forward broadcast.
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Red Bull Media House offers 2 products in the media and telecoms services and media tech industries. Red Bull Media House's product portfolio comprises of media managed services and broadcast television and radio.
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Red Bull Media House's revenues were less than $1B in 2024. Caretta Research has split Red Bull Media House's revenue into 2 different product categories, the largest of which is linear (national channel groups). For full access to Red Bull Media House's revenue breakdown subscribe to Caretta Portal.
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